@incollection{CarlaUhinkGarciaMorcillo2023,
  author    = {Carl{\`a}-Uhink, Filippo and Garc{\´i}a Morcillo, Marta},
  title     = {Rhetorik antiker und mittelalterlicher Werbung},
  series = {Handbuch Werberhetorik},
  booktitle = {Handbuch Werberhetorik},
  publisher = {de Gruyter},
  address   = {Berlin},
  isbn      = {978-3-11-031810-4},
  doi       = {10.1515/9783110318210-010},
  pages     = {191 -- 214},
  year      = {2023},
  abstract  = {Scholarship on the history of advertising has dedicated only a limited atten-tion to all centuries preceding 1700, even though sources and data for a history of an-cient and medieval advertising are consistent. Since the birth of writing, in the Medi-terranean basin as well as in Asia, different forms of branding emerge. Their originalfunction, showing the origin of a product, was quickly subject to a process of differen-tiation. Ancient sources also show an embeddedness of oral and written advertising-advertising became such a crucial component of daily life that it also became a topicof public discourse and poetry. In Roman times, advertising also became an object ofjuridical regulations-while a further process of differentiation took place in theMiddle Ages. The invention of print, finally, allowed a quicker reproduction and dis-tribution of posters, flyers etc.-in forms which had already been practiced for thou-sands of years in other parts of the world, particularly China.},
  language  = {de}
}
@article{CarlaUhinkGarciaMorcillo2024,
  author    = {Carl{\`a}-Uhink, Filippo and Garc{\´i}a Morcillo, Marta},
  title     = {Problemas y desaf{\´i}os de la investigaci{\´o}n hist{\´o}rica sobre la corrupci{\´o}n},
  series = {Eunom{\´i}a : Revista en Cultura de la Legalidad},
  volume    = {26},
  journal   = {Eunom{\´i}a : Revista en Cultura de la Legalidad},
  publisher = {Madrid},
  address   = {Universidad Carlos III de Madrid},
  issn      = {2253-6655},
  doi       = {https://doi.org/10.20318/eunomia.2024.8506},
  pages     = {146 -- 164},
  year      = {2024},
  abstract  = {El art{\´i}culo analiza la corrupci{\´o}n como un fen{\´o}meno complejo y con frecuencia ambiguo, relacionado con comportamientos y mentalidades individuales y colectivas, que son percibidos como ileg{\´i}timos o inmorales y, por lo tanto, desviados de normas establecidas. M{\´a}s all{\´a} de un acercamiento reduccionista u objetivista a lugares comunes de la corrupci{\´o}n pol{\´i}tica, o a delitos tipificados por la ley, esta contribuci{\´o}n pretende destacar la relevancia del an{\´a}lisis hist{\´o}rico del discurso en el estudio del tema. Este enfoque nos permite reconstruir contextos en los que se identifica la corrupci{\´o}n, as{\´i} como analizar relatos, no siempre un{\´a}nimes, sobre estas pr{\´a}cticas. El trabajo se adentra en una {\´e}poca lejana, pero a la vez cercana a nuestro tiempo, el {\´u}ltimo siglo la Rep{\´u}blica romana. La evidencia nos permite evaluar cr{\´i}ticamente aspectos fundamentales de la construcci{\´o}n ret{\´o}rica de la corrupci{\´o}n y de sus zonas grises, como la distinci{\´o}n, a menudo borrosa, entre regalo y soborno.},
  language  = {es}
}
@article{CarlaUhinkGarciaMorcillo2024,
  author    = {Carl{\`a}-Uhink, Filippo and Garc{\´i}a Morcillo, Marta},
  title     = {Discursive constructions of corruption in Ancient Rome},
  series = {Cultural History},
  volume    = {13},
  journal   = {Cultural History},
  number    = {1},
  publisher = {Edinburgh University Press},
  address   = {Edinburgh},
  issn      = {2045-290X},
  pages     = {1 -- 11},
  year      = {2024},
  language  = {en}
}