@article{AbelerCalakiAndreeetal.2010, author = {Abeler, Johannes and Calaki, Juljana and Andree, Kai and Basek, Christoph}, title = {The power of apology}, issn = {0165-1765}, doi = {10.1016/j.econlet.2010.01.033}, year = {2010}, abstract = {How should firms react to customer complaints after an unsatisfactory purchase? In a field experiment, we test the effect of different reactions and find that a cheap-talk apology yields significantly better outcomes for the firm than offering a monetary compensation.}, language = {en} }