@article{ZiesemerHuettelBalderjahn2019, author = {Ziesemer, Florence and H{\"u}ttel, Alexandra and Balderjahn, Ingo}, title = {Anti-Consumption}, series = {Sustainability}, volume = {11}, journal = {Sustainability}, number = {23}, publisher = {MDPI}, address = {Basel}, issn = {2071-1050}, doi = {10.3390/su11236663}, pages = {16}, year = {2019}, abstract = {Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field.}, language = {en} } @article{ZiesemerHuettelBalderjahn2021, author = {Ziesemer, Florence and H{\"u}ttel, Alexandra and Balderjahn, Ingo}, title = {Young people as drivers or inhibitors of the sustainability movement}, series = {Journal of consumer policy : consumer issues in law, economics and behavioural sciences}, volume = {44}, journal = {Journal of consumer policy : consumer issues in law, economics and behavioural sciences}, number = {3}, publisher = {Springer}, address = {New York}, issn = {0168-7034}, doi = {10.1007/s10603-021-09489-x}, pages = {427 -- 453}, year = {2021}, abstract = {As overconsumption has negative effects on ecological balance, social equality, and individual well-being, reducing consumption levels among the materially affluent is an emerging strategy for sustainable development. Today's youth form a crucial target group for intervening in unsustainable overconsumption habits and for setting the path and ideas on responsible living. This article explores young people's motivations for engaging in three behavioural patterns linked to anti-consumption (voluntary simplicity, collaborative consumption, and living within one's means) in relation to sustainability. Applying a qualitative approach, laddering interviews reveal the consequences and values behind the anti-consumption behaviours of young people of ages 14 to 24 according to a means-end chains analysis. The findings highlight potential for and the challenges involved in motivating young people to reduce material levels of consumption for the sake of sustainability. Related consumer policy tools from the fields of education and communication are identified. This article provides practical implications for policy makers, activists, and educators. Consumer policies may strengthen anti-consumption among young people by addressing individual benefits, enabling reflection on personal values, and referencing credible narratives. The presented insights can help give a voice to young consumers, who struggle to establish themselves as key players in shaping the future consumption regime.}, language = {en} } @misc{ZiesemerHuettelBalderjahn2019, author = {Ziesemer, Florence and H{\"u}ttel, Alexandra and Balderjahn, Ingo}, title = {Pioneers' insights into governing social innovation for sustainable anti-consumption}, series = {Postprints der Universit{\"a}t Potsdam Wirtschafts- und Sozialwissenschaftliche Reihe}, journal = {Postprints der Universit{\"a}t Potsdam Wirtschafts- und Sozialwissenschaftliche Reihe}, number = {116}, issn = {1867-5808}, doi = {10.25932/publishup-43940}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-439404}, pages = {16}, year = {2019}, abstract = {Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field.}, language = {en} } @article{HuettelZiesemerPeyeretal.2017, author = {H{\"u}ttel, Alexandra and Ziesemer, Florence and Peyer, Mathias and Balderjahn, Ingo}, title = {To purchase or not?}, series = {Journal of Cleaner Production}, volume = {174}, journal = {Journal of Cleaner Production}, publisher = {Elsevier}, address = {Oxford}, issn = {0959-6526}, doi = {10.1016/j.jclepro.2017.11.019}, pages = {827 -- 836}, year = {2017}, abstract = {Although ecologically and socially responsible consumption helps to reduce the harmful effects of resource use for both nature and society, all types of consumption (whether green or fair) deplete valuable resources. At the same time, to maintain household financial sustainability, spending should not exceed a household's financial resources. Thus, economically sustainable consumption is related to the consumer's decision to not buy products and the disposition to forgo specific purchases. Based on a means-end chain approach, this study investigates consumer cognitive decision-making structures related to six distinct options for economically (non-)sustainable consumption. Whereas saving motives, waste concerns, and avoidance motivations support economically sustainable decisions, economically non-sustainable decision-making is directly linked to attaining overall life goals. By clustering respondents based on the elicited means-end chains, the study discloses four consumer groups with distinctive motivational structures. The study also reveals several obstacles to promoting economic sustainability, indicates methods to overcome such obstacles, and suggests avenues for future research.}, language = {en} }