@article{BalderjahnAppenfeller2023, author = {Balderjahn, Ingo and Appenfeller, Dennis}, title = {A social marketing approach to voluntary simplicity}, series = {Sustainability}, volume = {15}, journal = {Sustainability}, number = {3}, publisher = {MDPI}, address = {Basel}, issn = {2071-1050}, doi = {10.3390/su15032302}, pages = {17}, year = {2023}, abstract = {Higher eco-efficiency will not be enough to slow global warming caused by climate change. To keep global warming to 2 degrees, people also need to reduce their consumption. At present, however, many who would be able to do so seem unwilling to comply. Given the threats of a runaway climate change, urgent measures are needed to promote less personal consumption. This study, therefore, examines whether social marketing consume-less appeals can be used to encourage consumers to voluntarily abstain from consumption. As part of an online experiment with nearly 2000 randomly sampled users of an online platform for sustainable consumption, we tested the effectiveness of five different "consume-less" appeals based on traditional advertising formats (including emotional, informational, and social claims). The study shows that consume-less appeals are capable of limiting personal desire to buy. However, significant differences in the effectiveness of the appeal formats used in this study were observed. In addition, we found evidence of rebound effects, which leads us to critically evaluate the overall potential of social marketing to promote more resource-conserving lifestyles. While commercial consumer-free appeals have previously been studied (e.g., Patagonia's "Don't Buy This Jacked"), this study on the effectiveness of non-commercial consume-free appeals is novel and provides new insights.}, language = {en} } @article{BalderjahnLeeSeegebarthetal.2019, author = {Balderjahn, Ingo and Lee, Michael S. W. and Seegebarth, Barbara and Peyer, Mathias}, title = {A sustainable pathway to consumer wellbeing}, series = {The Journal of consumer affairs}, volume = {54}, journal = {The Journal of consumer affairs}, number = {2}, publisher = {Wiley}, address = {Malden, Mass.}, issn = {0022-0078}, doi = {10.1111/joca.12278}, pages = {456 -- 488}, year = {2019}, abstract = {This study investigates the effect of different anticonsumption constructs on consumer wellbeing. The study assumes that people will only lower their level of consumption if doing so does not also lower personal wellbeing. More precisely, this research investigates how specific subtypes of sustainable anticonsumption (e.g., voluntary simplicity, collaborative consumption, and debt-free living) relate to different states of consumer's wellbeing (e.g., financial, psychosocial, and subjective wellbeing). This work also examines whether consumer empowerment can improve personal wellbeing and strengthen the anticonsumption wellbeing relationship. The results show that voluntarily foregoing consumption does not reduce wellbeing and consumer empowerment plays a significant role in supporting sustainable pathways to consumer wellbeing. This study reasons that empowerment improves consumer sovereignty, but may be detrimental for consumers heavily concerned about debt-free living. The present investigation concludes by proposing implications for public and consumer policymakers wishing to promote appropriate sustainable (anticonsumption) pathways to consumer wellbeing.}, language = {en} } @article{ZiesemerHuettelBalderjahn2019, author = {Ziesemer, Florence and H{\"u}ttel, Alexandra and Balderjahn, Ingo}, title = {Anti-Consumption}, series = {Sustainability}, volume = {11}, journal = {Sustainability}, number = {23}, publisher = {MDPI}, address = {Basel}, issn = {2071-1050}, doi = {10.3390/su11236663}, pages = {16}, year = {2019}, abstract = {Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field.}, language = {en} } @article{BalderjahnHedergottPeyer2008, author = {Balderjahn, Ingo and Hedergott, Doreen and Peyer, Mathias}, title = {Choice-based Conjointanalyse}, series = {Conjointanalyse : Methoden, Anwendungen, Praxisbeispiele}, journal = {Conjointanalyse : Methoden, Anwendungen, Praxisbeispiele}, publisher = {Springer}, address = {Heidelberg}, isbn = {978-3-642-00753-8}, pages = {129 -- 146}, year = {2008}, language = {en} } @article{BalderjahnPeyerPaulssen2013, author = {Balderjahn, Ingo and Peyer, Mathias and Paulssen, Marcel}, title = {Consciousness for fair consumption - conceptualization, scale development and empirical validation}, series = {International journal of consumer studies}, volume = {37}, journal = {International journal of consumer studies}, number = {5}, publisher = {Wiley-Blackwell}, address = {Hoboken}, issn = {1470-6423}, doi = {10.1111/ijcs.12030}, pages = {546 -- 555}, year = {2013}, abstract = {Sustainable consumption means that consumers act in an environmentally and socially responsible manner. Compared with the vast amount of studies concerning environmentally conscious consumer behaviour, relatively little is known about socially conscious consumption. The present paper focuses on fair consumption as an important aspect of social consumption. In our study, consciousness for fair consumption (CFC) is defined as a latent disposition of consumers to prefer products that are produced and traded in compliance with fair labour and business practices. A scale to measure CFC was conceptualized and tested in three independent empirical studies. Two studies were conducted at European universities (2010 and 2012) and used 352 and 362 undergraduate business students respectively. The third study, conducted in 2011, used 141 employees at a European university. The results confirmed the reliability and validity of the new CFC scale across samples. While being moderately related to other aspects of sustainable consumption such as ecological concern and moral reasoning, CFC was significantly distinct from those concepts. Most importantly, it was established that the CFC, as measured by the new CFC scale, is a strong determinant of consumption of fair trade products that has been neglected in existing research.}, language = {en} } @article{BalderjahnPeyerPaulssen2013, author = {Balderjahn, Ingo and Peyer, Mathias and Paulssen, Marcel}, title = {Consciousness for fair consumption : conceptualization, scale development and empirical validation}, series = {International Journal of Consumer Studies}, volume = {37}, journal = {International Journal of Consumer Studies}, number = {5}, publisher = {Wiley-Blackwell}, address = {Oxford}, issn = {1470-6431}, doi = {10.1111/ijcs.12030}, pages = {546 -- 555}, year = {2013}, abstract = {Sustainable consumption means that consumers act in an environmentally and socially responsible manner. Compared with the vast amount of studies concerning environmentally conscious consumer behaviour, relatively little is known about socially conscious consumption. The present paper focuses on fair consumption as an important aspect of social consumption. In our study, consciousness for fair consumption (CFC) is defined as a latent disposition of consumers to prefer products that are produced and traded in compliance with fair labour and business practices. A scale to measure CFC was conceptualized and tested in three independent empirical studies. Two studies were conducted at European universities (2010 and 2012) and used 352 and 362 undergraduate business students respectively. The third study, conducted in 2011, used 141 employees at a European university. The results confirmed the reliability and validity of the new CFC scale across samples. While being moderately related to other aspects of sustainable consumption such as ecological concern and moral reasoning, CFC was significantly distinct from those concepts. Most importantly, it was established that the CFC, as measured by the new CFC scale, is a strong determinant of consumption of fair trade products that has been neglected in existing research.}, language = {en} } @article{BalderjahnBuerkeKirchgeorgetal.2013, author = {Balderjahn, Ingo and Buerke, Anja and Kirchgeorg, Manfred and Peyer, Mathias and Seegebarth, Barbara and Wiedmann, Klaus-Peter}, title = {Consciousness for sustainable consumption : scale development and new insights in the economic dimension of consumers' sustainability}, series = {AMS review : official publication of the Academy of Marketing Scienc}, volume = {3}, journal = {AMS review : official publication of the Academy of Marketing Scienc}, number = {4}, publisher = {Springer}, address = {New York}, issn = {1869-814X}, doi = {10.1007/s13162-013-0057-6}, pages = {181 -- 192}, year = {2013}, abstract = {The "triple bottom line" concept (planet, people, and profit) represents an important guideline for the sustainable, hence future-oriented, development of societies and for the behaviors of all societal members. For institutions promoting societal change, as well as for companies being confronted with growing expectations regarding compelling contributions to sustainable changes, it is of great importance to know if, and to what extent, consumers have already internalized the idea of sustainability. Against the background of existing research gaps regarding a comprehensive measurement of the consciousness for sustainable consumption (CSC), the authors present the result of a scale development. Consciousness was operationalized by weighting personal beliefs with the importance attached by consumers to sustainability dimensions. Four separate tests of the CSC scale indicated an appropriate psychometric quality of the scale and provided support for this new measurement approach that incorporates the environmental, social and economic dimensions of sustainability.}, language = {en} } @article{BalderjahnScholderer1999, author = {Balderjahn, Ingo and Scholderer, Joachim}, title = {Consumer information stategies for genetically modified food products}, isbn = {3- 00-004187-7}, year = {1999}, language = {en} } @article{BalderjahnMennicken1997, author = {Balderjahn, Ingo and Mennicken, Claudia}, title = {Ecological risk and crisis management: a behavioral approach}, isbn = {3-87988-250-9}, year = {1997}, language = {en} } @article{Balderjahn1998, author = {Balderjahn, Ingo}, title = {Empirical analysis of price response functions}, year = {1998}, language = {en} } @book{Balderjahn1998, author = {Balderjahn, Ingo}, title = {Grundgedanken und Beispiele zur Entwicklung von Leitbildern f{\"u}r St{\"a}dte}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus-9283}, publisher = {Universit{\"a}t Potsdam}, year = {1998}, abstract = {Inhalt: Grundgedanken zur Entwicklung von Leitbildern -Leitbilder im Kontext eines Stadtmarketingkonzeptes -Ein Modell zur Entwicklung von Leitbildern -Das Leitbild als ein Element der Entwicklung eines Stadtmarketing- Konzepts -Funktion von Leitbildern -Anforderungen an Leitbilder Beispiele zur Leitbildentwicklung f{\"u}r die St{\"a}dte Hennigsdorf und Potsdam}, language = {en} } @article{BalderjahnHoffmannHuettel2023, author = {Balderjahn, Ingo and Hoffmann, Stefan and H{\"u}ttel, Alexandra}, title = {How empowerment and materialism contribute to anti-consumers' well-being}, series = {European journal of marketing}, volume = {57}, journal = {European journal of marketing}, number = {4}, publisher = {Emerald}, address = {Bradford}, issn = {0309-0566}, doi = {10.1108/EJM-04-2020-0284}, pages = {1186 -- 1218}, year = {2023}, abstract = {Purpose Because steadily growing consumption is not beneficial for nature and climate and is not the same as increasing well-being, an anti-consumerism movement has formed worldwide. The renouncement of dispensable consumption will, however, only establish itself as a significant lifestyle if consumers do not perceive reduced consumption as a personal sacrifice. Since prior research has not yielded a consistent understanding of the relationship between anti-consumption and personal well-being, this paper aims to examine three factors about which theory implies that they may moderate this relationship: decision-control empowerment, market-control empowerment and the value of materialism. Design/methodology/approach The analysis is based on data from a large-scale, representative online survey (N = 1,398). Structural equation modelling with latent interaction effects is used to test how three moderators (decision-control empowerment, market-control empowerment and materialism) affect the relationship amongst four types of anti-consumption (e.g. voluntary simplicity) and three different well-being states (e.g. subjective well-being). Findings While both dimensions of empowerment almost always directly promote consumer well-being, significant moderation effects are present in only a few but meaningful cases. Although the materialism value tends to reduce consumers' well-being, it improves the well-being effect of two anti-consumption styles. Research limitations/implications Using only one sample from a wealthy country is a limitation of the study. Researchers should replicate the findings in different nations and cultures. Practical implications Consumer affairs practitioners and commercial marketing for sustainably produced, high-quality and long-lasting goods can benefit greatly from these findings. Social implications This paper shows that sustainable marketing campaigns can more easily motivate consumers to voluntarily reduce their consumption for the benefit of society and the environment if a high level of market-control empowerment can be communicated to them. Originality/value This study provides differentiated new insights into the roles of consumer empowerment, i.e. both decision-control empowerment and market-control empowerment, and the value of materialism to frame specific relationships between different anti-consumption types and various well-being states.}, language = {en} } @article{BalderjahnMennicken1996, author = {Balderjahn, Ingo and Mennicken, Claudia}, title = {Implications of managers risk perception for the development of ecological marketing strategies : theoretical framework and empirical results}, year = {1996}, language = {en} } @article{ReimersJacksohnAppenfelleretal.2021, author = {Reimers, Hanna and Jacksohn, Anke and Appenfeller, Dennis and Lasarov, Wassili and H{\"u}ttel, Alexandra and Rehdanz, Katrin and Balderjahn, Ingo and Hoffmann, Stefan}, title = {Indirect rebound effects on the consumer level}, series = {Cleaner and responsible consumption}, volume = {3}, journal = {Cleaner and responsible consumption}, publisher = {Elsevier}, address = {Amsterdam}, issn = {2666-7843}, doi = {10.1016/j.clrc.2021.100032}, pages = {16}, year = {2021}, abstract = {Indirect rebound effects on the consumer level occur when potential greenhouse gas emission savings from the usage of more efficient technologies or more sufficient consumption in one consumption area are partially or fully offset through the consumers' adverse behavioral responses in other areas. As both economic (e.g., price effects) and psychological (e.g., moral licensing) mechanisms can stimulate these indirect rebound effects, they have been studied in different fields, including economics, industrial ecology, psychology, and consumer research. Consequently, the literature is highly fragmented and disordered. To integrate the body of knowledge for an interdisciplinary audience, we review and summarize the previous literature, covering the microeconomic quantification of indirect rebounds based on observed expenditure behavior and the psychological processes underlying indirect rebounds. The literature review reveals that economic quantifications and psychological processes of indirect rebound effects have not yet been jointly analyzed. We derive directions for future studies, calling for a holistic research agenda that integrates economic and psychological mechanisms.}, language = {en} } @article{BalderjahnMennicken1996, author = {Balderjahn, Ingo and Mennicken, Claudia}, title = {Latent dimensions of managers risk perception : an application of correspondence analysis}, year = {1996}, language = {en} } @article{BalderjahnSeegebarthLee2021, author = {Balderjahn, Ingo and Seegebarth, Barbara and Lee, Michael S. W.}, title = {Less is more!}, series = {Journal of cleaner production}, volume = {284}, journal = {Journal of cleaner production}, publisher = {Elsevier Science}, address = {Amsterdam}, issn = {0959-6526}, doi = {10.1016/j.jclepro.2020.124802}, pages = {12}, year = {2021}, abstract = {Enhancing consumer satisfaction and well-being is an important objective of companies, retailers and public policy makers. In the current debate on climate change, a consistent theme is that consumers in developed countries must learn to consume less. The present study (based on representative data sets from the US, N = 1,017, and Germany, N = 1030) addresses these issues by using a scenario-based experiment to analyze how satisfied voluntary simplifiers (people who voluntarily abstain from consumption) are with their purchase decisions in the case of a muesli brand. The research question is whether people who follow a sustainable, simple lifestyle are more satisfied with their daily consumption choices than people who have a more consumerist lifestyle. If so, it would be easier for many people to change their lifestyles and consume less. In addition, this scenario experiment manipulates consumer empowerment and decision complexity since both factors are supposed to influence purchase satisfaction. The results are consistent across both countries and indicate that voluntary simplifiers experience a higher level of purchasing satisfaction than non-simplifiers, whereby empowerment and decision complexity play different roles.}, language = {en} } @article{BalderjahnOloko2011, author = {Balderjahn, Ingo and Oloko, Shamsey}, title = {On the Moral Value of Cause related Marketing}, series = {Marketing : ZFP}, volume = {33}, journal = {Marketing : ZFP}, number = {2}, publisher = {C. H. Beck}, address = {M{\"u}nchen}, issn = {0344-1369}, pages = {159 -- 170}, year = {2011}, language = {en} } @misc{ZiesemerHuettelBalderjahn2019, author = {Ziesemer, Florence and H{\"u}ttel, Alexandra and Balderjahn, Ingo}, title = {Pioneers' insights into governing social innovation for sustainable anti-consumption}, series = {Postprints der Universit{\"a}t Potsdam Wirtschafts- und Sozialwissenschaftliche Reihe}, journal = {Postprints der Universit{\"a}t Potsdam Wirtschafts- und Sozialwissenschaftliche Reihe}, number = {116}, issn = {1867-5808}, doi = {10.25932/publishup-43940}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:517-opus4-439404}, pages = {16}, year = {2019}, abstract = {Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field.}, language = {en} } @article{HuettelBalderjahn2022, author = {H{\"u}ttel, Alexandra and Balderjahn, Ingo}, title = {The coronavirus pandemic}, series = {The Journal of consumer affairs}, volume = {56}, journal = {The Journal of consumer affairs}, number = {1}, publisher = {Wiley}, address = {Hoboken}, issn = {1745-6606}, doi = {10.1111/joca.12419}, pages = {68 -- 96}, year = {2022}, abstract = {As a means to preserve present and future generations' living conditions, sustainable consumption presents a route to the enhanced well-being of individuals. However, the occurrence of the COVID-19 pandemic raises the question of whether society is going to continue down a path of increased awareness of sustainable consumption or whether the pandemic will move people to focus more on themselves. Based on data gathered before and near the end of the first pandemic lockdown in Germany in spring 2020, this research demonstrates that ecological, social, and voluntary simplicity consciousness deteriorated in the minds of sustainability-conscious consumers, with notable impacts on their willingness to spend sustainably and their shopping affinity. Furthermore, we identify segments that show particular vulnerability to the lockdown by reacting with a decrease in their ecological consumption consciousness. This study concludes with a discussion of the pandemic's implications for the spread of sustainable consumption styles and human well-being.}, language = {en} } @article{BalderjahnHoffmann2023, author = {Balderjahn, Ingo and Hoffmann, Stefan}, title = {The Effectiveness of consume-less appeals in social marketing}, series = {Journal of macromarketing}, journal = {Journal of macromarketing}, publisher = {Sage}, address = {Thousand Oaks, Calif.}, issn = {0276-1467}, doi = {10.1177/02761467231205448}, year = {2023}, abstract = {Consume-less appeals in social marketing can help reduce the lavish consumption in wealthy countries, which poses a major threat to the climate. This study experimentally examines the effectiveness of three different types of consume-less appeals (informative, social normative, and emotional appeals) on participants' actual spending levels during a real shopping trip compared to a control group (no appeal). In addition, the study tests whether these appeals evoke negative rebounds (in terms of post-purchase climate donation) or positive rebounds (in terms of accepting post-purchase material giveaways). A field experiment in a grocery store in Germany with 170 participants shows that social normative and the emotional appeals reduce actual shopping spending. Informative and social normative appeals increase donations, and emotional appeals reduce the items of taken giveaways. The findings further support certain indirect impacts of the consume-less appeals on rebounds in terms of spending levels.}, language = {en} }