TY  - JOUR
A1  - Jacqmin, Julien
T1  - What Drives Enrollment in Massive Open Online Courses?
T2  - EMOOCs 2021
N2  - The goal of this paper is to study the demand factors driving enrollment in massive open online courses. Using course level data from a French MOOC platform, we study the course, teacher and institution related characteristics that influence the enrollment decision of students, in a setting where enrollment is open to all students without administrative barriers. Coverage from social and traditional media done around the course is a key driver. In addition, the language of instruction and the (estimated) amount of work needed to complete the course also have a significant impact. The data also suggests that the presence of same-side externalities is limited. Finally, preferences of national and of international students tend to differ on several dimensions.
Y1  - 2021
UR  - https://publishup.uni-potsdam.de/frontdoor/index/index/docId/51689
UR  - https://nbn-resolving.org/urn:nbn:de:kobv:517-opus4-516899
SN  - 978-3-86956-512-5
VL  - 2021
SP  - 1
EP  - 16
PB  - Universitätsverlag Potsdam
CY  - Potsdam
ER  -