@book{VoethHerbstAustenetal.2013,
  author    = {Markus Voeth and Uta Herbst and Viola Austen and Tatjana Becker and Victoria Bertels and Julia Heigl and Hannes Huttelmaier and Aline Kugler and Jeanette Loos and Christoph Meister and Bj{\"o}rn Rentner and Jenny Richter and Natalie Schmidt and Daniela Schwarz and Sabine schwarz},
  title     = {Marketing-Managment : Grundlagen, Konzeption und Umsetzung},
  isbn      = {978-3-7910-3271-9},
  year      = {2013},
}