TY  - JOUR
A1  - Gladkaya, Margarita
A1  - große Deters, Fenne
T1  - Capturing the self-others dichotomy of social media use
T2  - Information & management : the international journal of information systems applications
N2  - Focusing on the passive use of Instagram, we apply the affordance perspective to deeply explore its use and use-related outcomes. In the qualitative study, we uncover the affordances of focal social media features. Two distinct groups of affordances (self- and others-oriented) emerge. Following the grounded theory methodology, we develop the affordances-actualizations-outcomes model, explaining how immediate goals associated with features translate into outcomes. In the quantitative study, we test the model by applying structural equation modeling. Our findings confirm that actualizations of self- and others-oriented affordances are associated with distinct outcomes: social connectedness, positive affect, and overall satisfaction with Instagram experience.
KW  - Instagram
KW  - self-thers dichotomy
KW  - features
KW  - affordances
KW  - actualizations
KW  - outcomes
Y1  - 2023
UR  - https://publishup.uni-potsdam.de/frontdoor/index/index/docId/62859
SN  - 0378-7206
SN  - 1872-7530
VL  - 61
IS  - 1
PB  - Elsevier
CY  - Amsterdam
ER  -