TY - BOOK A1 - Scholderer, Joachim T1 - Risk communication strategies for genetically engineered food products N2 - Inhalt: Introduction: -Some Introductory Examples -Consumer-relevant Utility Dimensions -Communication Flow between the Relevant Actors -Risk Communication Dimensions -Complete Model -Aims of the Study Method: -Participants -Procedure -Content Analysis Results: -Sample Category 1: Food safety -Sample Category 2: Product Quality -Sample Category 3: Freedom of Choice -Sample Category 4: Decision Power over Foodstuffs -Strategy 1: Scientific Information Approach -Strategy 2: Balanced Information Approach -Strategy 3: Product Information Approach -Strategy 4: Classical Advertising -Strategy 5: Trust me I'm no Baddie -Strategy 6: Induction of Fear T3 - Vortragsreihe / Lehrstuhl für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing - 7 Y1 - 2006 UR - https://publishup.uni-potsdam.de/frontdoor/index/index/docId/833 UR - https://nbn-resolving.org/urn:nbn:de:kobv:517-opus-9268 ER -