Filtern
Volltext vorhanden
- nein (3)
Dokumenttyp
Sprache
- Englisch (3) (entfernen)
Gehört zur Bibliographie
- ja (3)
Schlagworte
- E-Mail Tracking (2)
- Analytics (1)
- Anti-Tracking Infrastructure (1)
- Countermeasures (1)
- Data privacy (1)
- Email tracking (1)
- Enterprise-grade (1)
- Machine Learning (1)
- Machine learning (1)
- Privacy (1)
Institut
E-Mail Tracking
(2016)
E-mail advertisement, as one instrument in the marketing mix, allows companies to collect fine-grained behavioural data about individual users’ e-mail reading habits realised through sophisticated tracking mechanisms. Such tracking can be harmful for user privacy and security. This problem is especially severe since e-mail tracking techniques gather data without user consent. Striving to increase privacy and security in e-mail communication, the paper makes three contributions. First, a large database of newsletter e-mails is developed. This data facilitates investigating the prevalence of e- mail tracking among 300 global enterprises from Germany, the United Kingdom and the United States. Second, countermeasures are developed for automatically identifying and blocking e-mail tracking mechanisms without impeding the user experience. The approach consists of identifying important tracking descriptors and creating a neural network-based detection model. Last, the effectiveness of the proposed approach is established by means of empirical experimentation. The results suggest a classification accuracy of 99.99%.
E-mail tracking provides companies with fine-grained behavioral data about e-mail recipients, which can be a threat for individual privacy and enterprise security. This problem is especially severe since e-mail tracking techniques often gather data without the informed consent of the recipients. So far e-mail recipients lack a reliable protection mechanism.
This article presents a novel protection framework against e-mail tracking that closes an impor- tant gap in the field of enterprise security and privacy-enhancing technologies. We conceptualize, implement and evaluate an anti-tracking mail server that is capable of identifying tracking images in e-mails via machine learning with very high accuracy, and can selectively replace them with arbitrary images containing warning messages for the recipient. Our mail protection framework implements a selective prevention strategy as enterprise-grade software using the design science research paradigm. It is flexibly extensible, highly scalable, and ready to be applied under actual production conditions. Experimental evaluations show that these goals are achieved through solid software design, adoption of recent technologies and the creation of novel flexible software components.
Email tracking allows email senders to collect fine-grained behavior and location data on email recipients, who are uniquely identifiable via their email address. Such tracking invades user privacy in that email tracking techniques gather data without user consent or awareness. Striving to increase privacy in email communication, this paper develops a detection engine to be the core of a selective tracking blocking mechanism in the form of three contributions. First, a large collection of email newsletters is analyzed to show the wide usage of tracking over different countries, industries and time. Second, we propose a set of features geared towards the identification of tracking images under real-world conditions. Novel features are devised to be computationally feasible and efficient, generalizable and resilient towards changes in tracking infrastructure. Third, we test the predictive power of these features in a benchmarking experiment using a selection of state-of-the-art classifiers to clarify the effectiveness of model-based tracking identification. We evaluate the expected accuracy of the approach on out-of-sample data, over increasing periods of time, and when faced with unknown senders. (C) 2018 Elsevier B.V. All rights reserved.