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Daniel Lerner’s „The Passing of Traditional Society“ of 1958 is still one of the most famous American studies in the field of modernization research. This article gives a deeper insight into the background of the emergence of the study. The author describes Lerner’s theoretical and empirical work and its connection to the policy of his time. A classic today in modernization theory, Lerner’s study was initially merely a request for the Voice of America to investigate the use of media in the Middle Eastern region –modernization or development did not yet play a significant role. The article shows how the direction of the study changed from its original intention into a political opinion research and thus into a political propaganda tool.