Hildegard L.C. Tristram

• Extract: [...]Of all the print-media newspapers are the most commonly used. They are not literature in the sense of belles letters, but they should not be underestimated in their political, social and personal importance. No other printed product is as closely linked with everyday life as the newspapers. The day begins under their influence, and their contents mirror the events of the day with varying accuracy. Newspapers are strongly reader-oriented. They want to inform, but they also want to instil opinions. Specific choices of information shape the content level. Specific choices of language are resorted to in order to spread opinions and viewpoints. Language creates solidarity between the producers and the consumers of newspapers and thereby supports ideologies by specifically targeted linguistic means. Other strategies are employed for the same purpose, too. Visual aspects are of great importance, such as the typographical layout, the use of pictures, drawings, colours, fonts, etc.[...]