• search hit 1 of 1
Back to Result List

Achievement motive imagery in German schoolbooks : a pilot study testing McClelland's hypothesis

  • McClelland [McClelland, D.C. (1961). The achieving society. Princeton, NJ: Van Nostrand] observed that the amount of achievement imagery in children's books predicted the economic development of societies. He argued that achievement imagery is an indicator of a motivational climate, and when children grow up in a society that emphasizes the striving for achievement, they will be more economically productive later on. We tested McClelland's hypothesis by coding school textbooks for achievement imagery from two German federal states (Baden-Wurttemberg and Bremen) with pronounced differences in economic and educational conditions. As expected, the schoolbooks from the state with the more advantageous conditions contained more achievement imagery.

Export metadata

Additional Services

Share in Twitter Search Google Scholar Statistics
Author:Stefan Engeser, Falko Rheinberg, Matthias Moeller
Document Type:Article
Year of first Publication:2009
Year of Completion:2009
Release Date:2017/03/25
Source:Journal of research in personality. - ISSN 0092-6566. - 43 (2009), 1, S. 110 - 113
Organizational units:Humanwissenschaftliche Fakultät / Strukturbereich Kognitionswissenschaften / Department Psychologie
Peer Review:Referiert