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On the Moral Value of Cause related Marketing

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Author details:Ingo BalderjahnORCiDGND, Shamsey Oloko
ISSN:0344-1369
Title of parent work (English):Marketing : ZFP
Publisher:C. H. Beck
Place of publishing:München
Publication type:Article
Language:English
Year of first publication:2011
Publication year:2011
Publishing institution:Universität Potsdam
Release date:2017/06/01
Volume:33
Issue:2
First page:159
Last Page:170
Organizational units:Wirtschafts- und Sozialwissenschaftliche Fakultät
DDC classification:3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft
Peer review:Referiert
License (German):License LogoKeine öffentliche Lizenz: Unter Urheberrechtsschutz
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