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Bedürfnis, Bedarf, Nutzen

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Author details:Ingo BalderjahnORCiDGND
Publication type:Article
Language:German
Year of first publication:1995
Publication year:1995
Release date:2017/03/25
Source:Handwörterbuch des Marketing (HWM) / Hrsg.: Bruno Tietz ; Richard Köhler ; Joachim Zentes. - 2. Aufl. Stuttgart : Schäffer-Poeschel, 1995. - S. 179 - 190. - (Enzyklopädie der Betriebswirtschaftslehre ; 4)
Organizational units:Wirtschafts- und Sozialwissenschaftliche Fakultät / Wirtschaftswissenschaften
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