Cora Bergert, Antonia Köster, Hanna Krasnova, Ofir Turel

• Mobile devices have become an integral part of everyday life due to their portability. As literature shows, technology use is not only beneficial but also has dark sides, such as addiction. Parents face the need to balance perceived benefits and risks of children’s exposure to mobile technologies. However, no study has uncovered what kind of benefits and concerns parents consider when implementing technology-related rules. We built on qualitative responses of 300 parents of children aged two to thirteen to explore concerns about, and perceived benefits of children’s smartphone and tablet usage, as well as the rules parents have developed regarding technology use. Findings point to concerns regarding children’s development, as well as benefits for both children and parents, and ultimately to new insights about mobile technology mediation. These results provide practical guidance for parents, physicians and mobile industry stakeholders, trying to ensure that children are acting responsibly with mobile technology.