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Market and competitive positioning of specialized practices

  • The provision of outpatient services will be confronted by increased market concentration. Under these circumstances, individual medical practices are predicted to have a minimal chance for survival since by nature the specialized physician can only accommodate the considerably heterogeneous needs of the patients up to justifiable limits. Due to patients’ higher rate of mobility in the elective process, specialty physicians in rural areas are obliged to transform their practices into professional service enterprises. While hospitals are attempting to combat a continuing economization of the health care sector, in part by applying aggressive leadership and management methods, an increasing polarization can be noted in the outpatient setting. Also in the field of urology, patients consider themselves medical treatment clients who are unwilling to be relegated to cases of the often criticized"5-minute medicine.".

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Author details:Henrik Raewer, Andrea Braun von Reinersdorff, T. Ochotta, Christoph RascheORCiDGND
DOI:https://doi.org/10.1007/s00120-011-2745-x
ISSN:0340-2592
Title of parent work (German):UROLOGE
Publisher:SPRINGER HEIDELBERG
Place of publishing:HEIDELBERG
Publication type:Article
Language:German
Year of first publication:2011
Publication year:2011
Release date:2017/03/26
Tag:Competitive positioning; Market positioning; Outpatient care; Patient mobility; Specialty practices
Volume:50
Issue:12
Number of pages:8
First page:1550
Last Page:1559
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