TY - JOUR A1 - Frodermann, Corinna A1 - Hipp, Lena A1 - Bünning, Mareike T1 - Money matters! BT - evidence from a survey experiment on attitudes toward maternal employment across contexts in Germany JF - Gender & society N2 - This paper examines the context dependency of attitudes toward maternal employment. We test three sets of factors that may affect these attitudes—economic benefits, normative obligations, and child-related consequences—by analyzing data from a unique survey experimental design implemented in a large-scale household panel survey in Germany (17,388 observations from 3,494 respondents). Our results show that the economic benefits associated with maternal employment are the most important predictor of attitudes supporting maternal employment. Moreover, we find that attitudes toward maternal employment vary by individual, household, and contextual characteristics (in particular, childcare quality). We interpret this variation as an indication that negative attitudes toward maternal employment do not necessarily reflect gender essentialism; rather, gender role attitudes are contingent upon the frames individuals have in mind. KW - maternal employment KW - factorial survey design KW - gender role attitudes KW - survey experiments KW - work and family KW - gender norms Y1 - 2024 U6 - https://doi.org/10.1177/08912432241252601 SN - 0891-2432 SN - 1552-3977 VL - 38 IS - 3 SP - 436 EP - 465 PB - Sage CY - Thousand Oaks ER -