TY - BOOK A1 - Kersten, Jan T1 - Soft Power und Militär : eine Untersuchung zum Afghanistan-Einsatz der Bundeswehr N2 - Soft Power ist zu einem einflussreichen Konzept avanciert – in der Politikwissenschaft, aber auch in der Politik selbst. Dabei bleibt es sowohl theoretisch als auch praktisch umstritten. In der Praxis wird das Konzept instrumentalisiert, um außenpolitisches Handeln von militärischem und wirtschaftlichem Druck positiv abzugrenzen. Unklar ist, wie Soft Power in militärischen Kontexten, in denen Hard Power im Vordergrund steht, funktionieren kann. Anhand des Afghanistan-Einsatzes der Bundeswehr wird dieses Verhältnis analysiert und eine eigene Definition von Soft Power entwickelt. N2 - Soft power has become an important concept – both in politics and in political science. It is discussed highly controversial. In political practice, the concept is exploited to give foreign policy action a more positive connotation as opposed to military and economic pressure. It is unclear how soft power can be used in military contexts, which are dominated by hard power. At the moment, however, when soft power and hard power of the military meet in military operations, the question arises to what extent the soft power-concept works in a military context. How this ratio appears, is investigated in this paper on the example of the Afghanistan mission of the Bundeswehr. In addition, the author develops his own comprehensive definition of soft power. T3 - WeltTrends Thesis - 17 KW - Soft Power KW - Militär KW - Afghanistan KW - Politische Theorie KW - Internationale Beziehungen KW - Soft Power KW - Military KW - Afghanistan KW - Political Theory KW - International Relations Y1 - 2013 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:kobv:517-opus-66984 SN - 978-3-86956-263-6 PB - Universitätsverlag Potsdam CY - Potsdam ER - TY - JOUR A1 - Rössler, Patrick A1 - Bomhoff, Jana A1 - Haschke, Josef Ferdinand A1 - Kersten, Jan A1 - Müller, Rüdiger T1 - Selection and impact of press photography BT - an empirical study on the basis of photo news factors JF - Communications : the European journal of communication research N2 - The selection of 'good' pictures has increasingly become a crucial factor when transmitting news to the recipients. Every day thousands of events are happening and millions of pictures are taken. By choosing photographs for newspapers and magazines, photographic editorial departments want to attract the recipients' attention, evoke emotions and get them to read their stories. But what exactly is a good picture that meets these expectations? Which criteria are decisive for selecting pictures and what effects of this selection can be measured on the recipients' side? This article presents the results of a research project carried out at the University of Erfurt in 2008 and conducted in collaboration with the German weekly magazine stern. It deals with the selection and impact of press photography by introducing the concept 'photo news factors'. Applying the traditional news value theory to pictures, photo news factors are defined as selection criteria that, on the part of the communicator, decide whether the press photos are worth publishing. Furthermore, they are assumed to exert an influence on the intensity of attention that a picture arouses. KW - press photography KW - news value theory KW - photo news factors selectivity KW - media effects Y1 - 2011 U6 - https://doi.org/10.1515/COMM.2011.021 SN - 0341-2059 VL - 36 IS - 4 SP - 415 EP - 439 PB - De Gruyter Mouton CY - Berlin ER - TY - GEN A1 - Rössler, Patrick A1 - Bomhoff, Jana A1 - Haschke, Josef Ferdinand A1 - Kersten, Jan A1 - Müller, Rüdiger T1 - Selection and impact of press photography BT - an empirical study on the basis of photo news factors T2 - Postprints der Universität Potsdam : Philosophische Reihe N2 - The selection of ‘good’ pictures has increasingly become a crucial factor when transmitting news to the recipients. Every day thousands of events are happening and millions of pictures are taken. By choosing photographs for newspapers and magazines, photographic editorial departments want to attract the recipients’ attention, evoke emotions and get them to read their stories. But what exactly is a good picture that meets these expectations? Which criteria are decisive for selecting pictures and what effects of this selection can be measured on the recipients’ side? This article presents the results of a research project carried out at the University of Erfurt in 2008 and conducted in collaboration with the German weekly magazine stern. It deals with the selection and impact of press photography by introducing the concept ‘photo news factors’. Applying the traditional news value theory to pictures, photo news factors are defined as selection criteria that, on the part of the communicator, decide whether the press photos are worth publishing. Furthermore, they are assumed to exert an influence on the intensity of attention that a picture arouses. T3 - Zweitveröffentlichungen der Universität Potsdam : Philosophische Reihe - 103 KW - press photography KW - news value theory KW - photo news factors KW - selectivity KW - media effects Y1 - 2016 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:kobv:517-opus4-93694 SN - 1866-8380 IS - 103 ER -