TY  - JOUR
A1  - Gutzeit, Lilly Joan
A1  - Tiberius, Victor
T1  - Business and management research on the motion picture industry
BT  - a bibliometric analysis
JF  - Journalism and media
N2  - The motion picture industry is subject to extensive business and management research conducted on a wide range of topics. Due to high research productivity, it is challenging to keep track of the abundance of publications. Against this background, we employ a bibliographic coupling analysis to gain a comprehensive understanding of current research topics. The following themes were defined: Key factors for success, word of mouth and social media, organizational and pedagogical dimensions, advertising—product placement and online marketing, tourism, the influence of data, the influence of culture, revenue maximization and purchase decisions, and the perception and identification of audiences. Based on the cluster analysis, we suggest the following future research opportunities: Exploring technological innovations, especially the influence of social media and streaming platforms in the film industry; the in-depth analysis of the use of artificial intelligence in film production, both in terms of its creative potential and ethical and legal challenges; the exploration of the representation of wokeness and minorities in films and their cultural and economic significance; and, finally, a detailed examination of the long-term effects of the COVID-19 pandemic and other crises on the film industry, especially in terms of changed consumption habits and structural adjustments.
KW  - bibliometric analysis
KW  - business researc
KW  - films
KW  - movies
KW  - literature review
KW  - motion pictures
Y1  - 2023
U6  - https://doi.org/10.3390/journalmedia4040076
SN  - 2673-5172
VL  - 4
IS  - 4
SP  - 1198
EP  - 1210
PB  - MDPI
CY  - Basel
ER  -