TY - RPRT A1 - Gagrčin, Emilija A1 - Schaetz, Nadja A1 - Rakowski, Niklas A1 - Toth, Roland A1 - Renz, André A1 - Vladova, Gergana A1 - Emmer, Martin T1 - We and AI BT - living in a datafied world : experiences & attitudes of young Europeans KW - sociology & anthropology KW - technology (applied sciences) KW - sociology of science KW - sociology of technology KW - research on science and technology KW - technology assessment KW - artificial intelligence KW - digitalization KW - educational technology KW - decision making KW - data security KW - monitoring KW - data protection KW - automation KW - Europe KW - attitude KW - young adult KW - technological change KW - new technology Y1 - 2021 U6 - https://doi.org/10.34669/wi/1 PB - Weizenbaum Institute for the Networked Society - the German Internet CY - Berlin ER - TY - CHAP A1 - Mishra, Vidisha A1 - Vladova, Gergana ED - Miller, Katharina ED - Wendt, Karen T1 - It’s personal BT - 4IR and the future of learning T2 - The fourth industrial revolution and its impact on ethics N2 - The new technologies of the Fourth Industrial Revolution (4IR) are disrupting traditional models of work and learning. While the impact of digitalization on education was already a point of serious deliberation, the COVID-19 pandemic has expedited ongoing transitions. With 90% of the world’s student population having been impacted by national lockdowns—online learning has gone from being a luxury to a necessity, in a context where around 3.6 billion people are offline. As the impacts of the 4IR unfold alongside the current crisis, it is not enough for future policy pathways to prioritize educational attainment in the traditional sense; it is essential to reimagine education itself as well as its delivery entirely. Future policy narratives will need to evaluate the very process of learning and identify the ways in which technology can help reduce existing disparities and enhance digital access, literacy and fluency in a scalable manner. In this context, this chapter analyses the status quo of online learning in India and Germany. Drawing on the experiences of these two economies with distinct trajectories of digitalization, the chapter explores how new technologies intersect with traditional education and local sociocultural conditions. Further, the limitations and opportunities presented by dominant ed-tech models is critically analyzed against the ongoing COVID-19 pandemic. KW - 4IR KW - digital KW - online KW - gender KW - automation KW - inequality Y1 - 2021 SN - 978-3-030-57019-4 SN - 978-3-030-57020-0 U6 - https://doi.org/10.1007/978-3-030-57020-0_12 SP - 151 EP - 158 PB - Springer CY - Cham ER - TY - JOUR A1 - Renz, André A1 - Vladova, Gergana T1 - Reinvigorating the discourse on Human-Centered artificial intelligence in educational technologies JF - Technology Innovation Management Review N2 - The increasing relevance of artificial intelligence (AI) applications in various domains has led to high expectations of benefits, ranging from precision, efficiency, and optimization to the completion of routine or time-consuming tasks. Particularly in the field of education, AI applications promise immense innovation potential. A central focus in this field is on analyzing and evaluating learner characteristics to derive learning profiles and create individualized learning environments. The development and implementation of such AI-driven approaches are related to learners' data, and thus involves several privacies, ethics, and morality challenges. In this paper, we introduce the concept of human-centered AI, and consider how an AI system can be developed in line with human values without posing risks to humanity. Because the education market is in the early stages of incorporating AI into educational tools, we believe that this is the right time to raise awareness about the use of principles that foster human-centered values and help in building responsible, ethical, and value-oriented AI. KW - Artificial intelligence KW - educational technology KW - intelligent tutoring systems KW - human-centered AI KW - design for value approach Y1 - 2021 U6 - https://doi.org/doi: 10.22215/timreview/1438 SN - 1927-0321 IS - 11 SP - 5 EP - 16 PB - Talent First Network CY - Ottawa ER - TY - JOUR A1 - Rüdian, Sylvio Leo A1 - Vladova, Gergana T1 - Kostenfreie Onlinekurse nachhaltig mit personalisiertem Marketing finanzieren BT - ein Vorschlag zur synergetischen Kombination zweier datengetriebener Geschäftsmodelle JF - HMD Praxis der Wirtschaftsinformatik N2 - Selbstbestimmtes Lernen mit Onlinekursen findet zunehmend mehr Akzeptanz in unserer Gesellschaft. Lernende können mithilfe von Onlinekursen selbst festlegen, was sie wann lernen und Kurse können durch vielfältige Adaptionen an den Lernfortschritt der Nutzer angepasst und individualisiert werden. Auf der einen Seite ist eine große Zielgruppe für diese Lernangebote vorhanden. Auf der anderen Seite sind die Erstellung von Onlinekursen, ihre Bereitstellung, Wartung und Betreuung kostenintensiv, wodurch hochwertige Angebote häufig kostenpflichtig angeboten werden müssen, um als Anbieter zumindest kostenneutral agieren zu können. In diesem Beitrag erörtern und diskutieren wir ein offenes, nachhaltiges datengetriebenes zweiseitiges Geschäftsmodell zur Verwertung geprüfter Onlinekurse und deren kostenfreie Bereitstellung für jeden Lernenden. Kern des Geschäftsmodells ist die Nutzung der dabei entstehenden Verhaltensdaten, die daraus mögliche Ableitung von Persönlichkeitsmerkmalen und Interessen und deren Nutzung im kommerziellen Kontext. Dies ist eine bei der Websuche bereits weitläufig akzeptierte Methode, welche nun auf den Lernkontext übertragen wird. Welche Möglichkeiten, Herausforderungen, aber auch Barrieren überwunden werden müssen, damit das Geschäftsmodell nachhaltig und ethisch vertretbar funktioniert, werden zwei unabhängige, jedoch synergetisch verbundene Geschäftsmodelle vorgestellt und diskutiert. Zusätzlich wurde die Akzeptanz und Erwartung der Zielgruppe für das vorgestellte Geschäftsmodell untersucht, um notwendige Kernressourcen für die Praxis abzuleiten. Die Ergebnisse der Untersuchung zeigen, dass das Geschäftsmodell von den Nutzer*innen grundlegend akzeptiert wird. 10 % der Befragten würden es bevorzugen, mit virtuellen Assistenten – anstelle mit Tutor*innen zu lernen. Zudem ist der Großteil der Nutzer*innen sich nicht darüber bewusst, dass Persönlichkeitsmerkmale anhand des Nutzerverhaltens abgeleitet werden können. KW - Onlinekurse KW - Big Data KW - Geschäftsmodell KW - Werbung KW - Marketing KW - Canvas Y1 - 2021 U6 - https://doi.org/10.1365/s40702-021-00720-4 SN - 1436-3011 VL - 58 IS - 3 SP - 507 EP - 520 PB - Springer Vieweg CY - Wiesbaden ER - TY - JOUR A1 - Vladova, Gergana A1 - Heuts, Alexander A1 - Teichmann, Malte T1 - Dem Mitarbeiter zu Diensten T1 - At the Service of the Employee BT - Weiterbildung und Qualifizierung als Personennahe Dienstleistung BT - Further Training and Qualification as a Personal Service JF - HMD : Praxis der Wirtschaftsinformatik N2 - Die Weiterbildung und Qualifizierung der Mitarbeiter sind zentrale Erfolgsfaktoren des digitalen Wandels. Die zentrale Herausforderung besteht darin, diese maßgeschnitten anzubieten sowie notwendige Akzeptanz nicht vorauszusetzen, sondern ebenso als Zielgröße anzusehen. Dies geschieht jedoch nur, wenn die Mitarbeiter als Partner gesehen werden, deren Bedürfnisse und Verständnis nachhaltig berücksichtigt werden. Dieser Beitrag schlägt vor diesem Hintergrund einen Ansatz vor, Weiterbildung als Personennahe Dienstleistung zu realisieren. Dafür wird zuerst ein skizzenhafter Überblick über grundlegende Kompetenzanforderungen des digitalen Wandels gegeben. Danach wird die aktuelle Situation betrieblicher Weiterbildung in der digitalen Transformation beleuchtet. Hierzu wurde in einem Zeitraum von sechs Monaten im Rahmen einer quantitativen Untersuchung erhoben, wie Beschäftigte die digitale Transformation ihres Unternehmens und daraus resultierende Bedarfe betrieblicher Weiterbildung wahrnehmen. Darauf basierend werden drei aktuelle Paradoxe abgeleitet, die mit einer Durchführung von Weiterbildung als Personennahe Dienstleistung verhindert werden können. Empfehlungen und Lösungsansätze werden hierzu diskutiert und weiterer Forschungsbedarf abgeleitet. N2 - The further training and qualification of employees are central success factors of digital change. The central challenge is to offer these customized services and not to presuppose acceptance, but rather to regard it as a target value. However, this will only happen if the employees are seen as partners and their needs and understanding are taken into account in the long term. Against this background, this article proposes an approach to realize further education as a personal service. For this purpose, a brief outline of the basic competence requirements of digital change is given first. Afterwards, the current situation of in-company continuing training in the digital transformation will be examined. A quantitative survey was conducted over a period of six months to determine how employees perceive the digital transformation of their company and the resulting needs for continuing vocational training. Based on this, three current paradoxes are derived, which can be prevented by conducting continuing education as personal service. Recommendations and solutions will be discussed and further research is needed. KW - Digitale Transformation KW - Kompetenzentwicklung KW - Weiterbildung KW - Industrie 4.0 KW - Personalisierung KW - Personennahe Dienstleistungen KW - Digital transformation KW - Competence development KW - Further education KW - Industry 4.0 KW - Personalization KW - Personal service Y1 - 2021 U6 - https://doi.org/doi.org/10.1365/s40702-020-00626-7 SN - 1436-3011 SN - 2198-2775 IS - 57 SP - 710 EP - 721 PB - Springer CY - Wiesbaden ER - TY - JOUR A1 - Vladova, Gergana A1 - Ullrich, André A1 - Bender, Benedict T1 - Chancen und Grenzen digitaler Lehre an Hochschulen aus Studierendenperspektive BT - Empirische Befunde und Gestaltungshinweise JF - HMD : Praxis der Wirtschaftsinformatik N2 - The design of qualitative, excellent teaching requires collaboration between teachers and learners. For this purpose, face-to-face teaching benefits from a long-standing tradition, while digital teaching is comparatively still at the beginning of its dissemination. A major developmental step toward the digitization of teaching was achieved in the context of university teaching during the Covid 19 pandemic in spring 2020, when face-to-face teaching was interrupted for months. During this time, important insights into the opportunities and limitations of digital teaching were gained. This paper presents selected results of a study conducted at four German universities and with 875 responses in spring 2020. The study uncovers opportunities and limitations of digital teaching from the students’ perspective and against the background of their experience in the completely digital semester. The results are used as a basis for deriving design guidelines for digital teaching and learning offerings. Based on a model for analyzing the design of teaching and learning formats, these indications are structured according to the elements learners, teachers, teaching content, environment and teaching style. Y1 - 2021 U6 - https://doi.org/https://doi.org/10.1365/s40702-021-00796-y SN - 2198-2775 SN - 1436-3011 VL - 58 SP - 1313 EP - 1326 PB - Springer CY - Wiesbaden ER - TY - CHAP A1 - Vladova, Gergana A1 - Ullrich, André A1 - Bender, Benedict A1 - Gronau, Norbert ED - Reis, Arsénio ED - Barroso, João ED - Lopes, J. Bernardino ED - Mikropoulos, Tassos ED - Fan, Chih-Wen T1 - Yes, we can (?) BT - a critical review of the COVID-19 semester T2 - Technology and innovation in learning, teaching and education : second international conference, TECH-EDU 2020, Vila Real, Portugal, December 2-4, 2020 : proceedings N2 - The COVID-19 crisis has caused an extreme situation for higher education institutions around the world, where exclusively virtual teaching and learning has become obligatory rather than an additional supporting feature. This has created opportunities to explore the potential and limitations of virtual learning formats. This paper presents four theses on virtual classroom teaching and learning that are discussed critically. We use existing theoretical insights extended by empirical evidence from a survey of more than 850 students on acceptance, expectations, and attitudes regarding the positive and negative aspects of virtual teaching. The survey responses were gathered from students at different universities during the first completely digital semester (Spring-Summer 2020) in Germany. We discuss similarities and differences between the subjects being studied and highlight the advantages and disadvantages of virtual teaching and learning. Against the background of existing theory and the gathered data, we emphasize the importance of social interaction, the combination of different learning formats, and thus context-sensitive hybrid learning as the learning form of the future. KW - COVID-19 KW - higher education KW - virtual learning KW - digital learning KW - subject differences Y1 - 2021 SN - 978-3-030-73987-4 SN - 978-3-030-73988-1 U6 - https://doi.org/10.1007/978-3-030-73988-1_17 SP - 225 EP - 235 PB - Springer CY - Cham ER - TY - GEN A1 - Vladova, Gergana A1 - Ullrich, André A1 - Bender, Benedict A1 - Gronau, Norbert T1 - Students’ Acceptance of Technology-Mediated Teaching – How It Was Influenced During the COVID-19 Pandemic in 2020: A Study From Germany T2 - Postprints der Universität Potsdam Wirtschafts- und Sozialwissenschaftliche Reihe N2 - In response to the impending spread of COVID-19, universities worldwide abruptly stopped face-to-face teaching and switched to technology-mediated teaching. As a result, the use of technology in the learning processes of students of different disciplines became essential and the only way to teach, communicate and collaborate for months. In this crisis context, we conducted a longitudinal study in four German universities, in which we collected a total of 875 responses from students of information systems and music and arts at four points in time during the spring–summer 2020 semester. Our study focused on (1) the students’ acceptance of technology-mediated learning, (2) any change in this acceptance during the semester and (3) the differences in acceptance between the two disciplines. We applied the Technology Acceptance Model and were able to validate it for the extreme situation of the COVID-19 pandemic. We extended the model with three new variables (time flexibility, learning flexibility and social isolation) that influenced the construct of perceived usefulness. Furthermore, we detected differences between the disciplines and over time. In this paper, we present and discuss our study’s results and derive short- and long-term implications for science and practice. T3 - Zweitveröffentlichungen der Universität Potsdam : Wirtschafts- und Sozialwissenschaftliche Reihe - 141 KW - COVID-19 KW - digital learning KW - discipline differences KW - e-learning KW - TAM KW - technology acceptance KW - technology-mediated teaching KW - university teaching Y1 - 2020 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:kobv:517-opus4-521615 SN - 1867-5808 ER - TY - JOUR A1 - Vladova, Gergana A1 - Ullrich, André A1 - Bender, Benedict A1 - Gronau, Norbert T1 - Students’ acceptance of technology-mediated teaching – How it was influenced during the COVID-19 Pandemic in 2020 BT - A study from Germany JF - Frontiers in psychology / Frontiers Research Foundation N2 - In response to the impending spread of COVID-19, universities worldwide abruptly stopped face-to-face teaching and switched to technology-mediated teaching. As a result, the use of technology in the learning processes of students of different disciplines became essential and the only way to teach, communicate and collaborate for months. In this crisis context, we conducted a longitudinal study in four German universities, in which we collected a total of 875 responses from students of information systems and music and arts at four points in time during the spring–summer 2020 semester. Our study focused on (1) the students’ acceptance of technology-mediated learning, (2) any change in this acceptance during the semester and (3) the differences in acceptance between the two disciplines. We applied the Technology Acceptance Model and were able to validate it for the extreme situation of the COVID-19 pandemic. We extended the model with three new variables (time flexibility, learning flexibility and social isolation) that influenced the construct of perceived usefulness. Furthermore, we detected differences between the disciplines and over time. In this paper, we present and discuss our study’s results and derive short- and long-term implications for science and practice. KW - COVID-19 KW - digital learning KW - discipline differences KW - e-learning KW - TAM KW - technology acceptance KW - technology-mediated teaching KW - university teaching Y1 - 2020 U6 - https://doi.org/10.3389/fpsyg.2021.636086 SN - 1664-1078 VL - 12 PB - Frontiers Research Foundation CY - Lausanne ER -