TY - JOUR A1 - Balderjahn, Ingo A1 - Peyer, Mathias A1 - Seegebarth, Barbara A1 - Wiedmann, Klaus-Peter A1 - Weber, Anja T1 - The many faces of sustainability-conscious consumers BT - a category-independent typology JF - Journal of Business Research N2 - Responding to the global call for a "sustainable economy" requires meaningful insights into sustainability-conscious consumers and their actual buying behaviors. Sustainable consumption is not an all-or-nothing phenomenon because it encompasses several distinct behavioral patterns and consumption types. Therefore, companies are well advised to recognize multiple types of sustainability-conscious consumers with different expectations, attitudes, and values and to implement targeting strategies that do not rest on the assumption of homogeneity. Thus, the objective of this study is to provide a more fine-grained picture of (un)sustainable consumer segments and their differentiated effects in different product markets. Based on three large datasets, we create a robust six-segment typology of consumer consciousness regarding sustainable consumption. By using panel data on actual purchases, the results show not only that sustainability concerns significantly positively influence actual sustainable purchases, as expected, but also that sustainable buying can occur independently of sustainability concerns. KW - Sustainability KW - Consumer typology KW - Consciousness regarding sustainable KW - consumption KW - Purchasing panel data KW - Human values Y1 - 2018 U6 - https://doi.org/10.1016/j.jbusres.2018.05.022 SN - 0148-2963 SN - 1873-7978 VL - 91 SP - 83 EP - 93 PB - Elsevier CY - New York ER - TY - JOUR A1 - Balderjahn, Ingo A1 - Buerke, Anja A1 - Kirchgeorg, Manfred A1 - Peyer, Mathias A1 - Seegebarth, Barbara A1 - Wiedmann, Klaus-Peter T1 - Consciousness for sustainable consumption : scale development and new insights in the economic dimension of consumers’ sustainability JF - AMS review : official publication of the Academy of Marketing Scienc N2 - The “triple bottom line” concept (planet, people, and profit) represents an important guideline for the sustainable, hence future-oriented, development of societies and for the behaviors of all societal members. For institutions promoting societal change, as well as for companies being confronted with growing expectations regarding compelling contributions to sustainable changes, it is of great importance to know if, and to what extent, consumers have already internalized the idea of sustainability. Against the background of existing research gaps regarding a comprehensive measurement of the consciousness for sustainable consumption (CSC), the authors present the result of a scale development. Consciousness was operationalized by weighting personal beliefs with the importance attached by consumers to sustainability dimensions. Four separate tests of the CSC scale indicated an appropriate psychometric quality of the scale and provided support for this new measurement approach that incorporates the environmental, social and economic dimensions of sustainability. KW - Sustainability KW - Consciousness for sustainable consumption KW - Scale development Y1 - 2013 U6 - https://doi.org/10.1007/s13162-013-0057-6 SN - 1869-814X SN - 1869-8182 VL - 3 IS - 4 SP - 181 EP - 192 PB - Springer CY - New York ER - TY - JOUR A1 - Seegebarth, Barbara A1 - Peyer, Mathias A1 - Balderjahn, Ingo A1 - Wiedmann, Klaus-Peter T1 - The Sustainability Roots of Anticonsumption Lifestyles and Initial JF - The Journal of consumer affairs N2 - This article introduces the concept of sustainability-rooted anticonsumption (SRAC), which refers to consumers' anticonsumption practices of voluntary simplicity in living and, on a smaller level, collaborative consumption and boycotting with the goal of supporting sustainable economic development. The SRAC measurement approach is validated based on three empirical studies. Results of a representative German sample (Study 2) reveal that SRAC is predominantly negatively linked to consumer overconsumption dispositions. Exemplary, voluntary simplification and boycott intention may result in declining levels of indebtedness. Study 3 shows that psychosocial well-being is positively related to SRAC and overconsumption. However, a simplified lifestyle and a greater willingness to boycott are not necessarily associated with psychosocial well-being. This article provides insights for practitioners and policymakers to leverage existing SRAC values via “new” business models (sharing offers) or to influence the existing level of consciousness to effectively pave the way for solid progress in the sustainability movement. Y1 - 2016 U6 - https://doi.org/10.1111/joca.12077 SN - 0022-0078 SN - 1745-6606 VL - 50 SP - 68 EP - 99 PB - Wiley CY - Hoboken ER - TY - JOUR A1 - Balderjahn, Ingo A1 - Seegebarth, Barbara A1 - Peyer, Mathias A1 - Wiedmann, Klaus-Peter T1 - The sustainability roots of anti-consumption lifestyles and initial insights regarding their effects on consumers' well-being JF - The Journal of consumer affairs : JCA N2 - This article introduces the concept of sustainability-rooted anticonsumption (SRAC), which refers to consumers' anticonsumption practices of voluntary simplicity in living and, on a smaller level, collaborative consumption and boycotting with the goal of supporting sustainable economic development. The SRAC measurement approach is validated based on three empirical studies. Results of a representative German sample (Study 2) reveal that SRAC is predominantly negatively linked to consumer overconsumption dispositions. Exemplary, voluntary simplification and boycott intention may result in declining levels of indebtedness. Study 3 shows that psychosocial well-being is positively related to SRAC and overconsumption. However, a simplified lifestyle and a greater willingness to boycott are not necessarily associated with psychosocial well-being. This article provides insights for practitioners and policymakers to leverage existing SRAC values via “new” business models (sharing offers) or to influence the existing level of consciousness to effectively pave the way for solid progress in the sustainability movement. Y1 - 2016 U6 - https://doi.org/10.1111/joca.12077 SN - 1745-6606 VL - 50 IS - 1 SP - 68 EP - 99 PB - ACCI CY - Ames, Iowa ER -