TY  - GEN
A1  - Schneider, Simon
A1  - Heinecke, Liv
T1  - The need to transform Science Communication from being multi-cultural via cross-cultural to intercultural
T2  - Postprints der Universität Potsdam Mathematisch-Naturwissenschaftliche Reihe
N2  - When  dealing  with  issues  that  are  of  high  so-cietal  relevance,  Earth  sciences  still  face  a  lack  of  accep-tance, which is partly rooted in insufficient communicationstrategies  on  the  individual  and  local  community  level.  Toincrease  the  efficiency  of  communication  routines,  sciencehas to transform its outreach concepts to become more awareof individual needs and demands. The “encoding/decoding”concept as well as critical intercultural communication stud-ies can offer pivotal approaches for this transformation.
T3  - Zweitveröffentlichungen der Universität Potsdam : Mathematisch-Naturwissenschaftliche Reihe - 677 
Y1  - 2019
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:kobv:517-opus4-425768
SN  - 1866-8372
IS  - 677
ER  -