TY - JOUR A1 - Ziesemer, Florence A1 - Hüttel, Alexandra A1 - Balderjahn, Ingo T1 - Anti-Consumption JF - Sustainability N2 - Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field. KW - social innovation KW - sufficiency KW - collaborative consumption KW - expert interview KW - consumer behavior KW - sustainability KW - innovation policy KW - governance for sustainable development KW - consumer education Y1 - 2019 U6 - https://doi.org/10.3390/su11236663 SN - 2071-1050 VL - 11 IS - 23 PB - MDPI CY - Basel ER - TY - JOUR A1 - Hüttel, Alexandra A1 - Balderjahn, Ingo A1 - Hoffmann, Stefan T1 - Welfare beyond consumption BT - the benefits of having less JF - Ecological economics N2 - In developed regions worldwide, so-called anti-consumers are increasingly resisting high-level consumption lifestyles or shifting to alternative forms of consumption. A general reduction in consumption levels is considered necessary to attain global sustainability goals. However, knowledge regarding the factors driving people to deliberately consume less and how anti-consumption affects individuals' well-being is limited. Against this background, this study considers the influence of human values and the well-being effects of two types of anti-consumption: voluntary simplicity and collaborative consumption. Based on representative data from the US (N = 1075) and Germany (N = 1070), the findings show that the two anti-consumption types do not reduce the well-being of individuals' but in some cases, even improve it, which suggests that lowering consumption can not only help protect environmental resources but also serve the greater good of society. In particular, this relationship holds among collaborative consumers with a strong need for cognition, i.e., a cognitive thinking style that involves a high level of decision control. According to the study results, opposite value orientations are the drivers of voluntary simplicity and collaborative consumption (i.e., a focus on self-transcendence versus self-enhancement). These findings are comparable in both countries; however, the strength of the effects differs. KW - anti-consumption KW - subjective well-being KW - voluntary simplicity KW - collaborative consumption KW - human values KW - need for cognition Y1 - 2020 U6 - https://doi.org/10.1016/j.ecolecon.2020.106719 SN - 0921-8009 SN - 1873-6106 VL - 176 PB - Elsevier CY - Amsterdam ER - TY - GEN A1 - Ziesemer, Florence A1 - Hüttel, Alexandra A1 - Balderjahn, Ingo T1 - Pioneers’ insights into governing social innovation for sustainable anti-consumption T2 - Postprints der Universität Potsdam Wirtschafts- und Sozialwissenschaftliche Reihe N2 - Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field. T3 - Zweitveröffentlichungen der Universität Potsdam : Wirtschafts- und Sozialwissenschaftliche Reihe - 116 KW - social innovation KW - sufficiency KW - collaborative consumption KW - expert interview KW - consumer behavior KW - sustainability KW - innovation policy KW - governance for sustainable development KW - consumer education Y1 - 2019 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:kobv:517-opus4-439404 SN - 1867-5808 IS - 116 ER -