TY  - JOUR
A1  - Günther, Oliver
A1  - Brecht, Franziska
A1  - Eckhardt, Andreas
A1  - Berger, Christian
T1  - Corporate career presences on social network sites: an analysis of hedonic and utilitarian value
JF  - CHI '12 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
N2  - Due to the shortage of skilled workforce and the increasing usage of social network sites, companies increasingly apply social network sites to attract potential applicants. This paper explores how corporate career presences on network sites should be realized in order to attract potential applicants. Therefore, we tested the impact of seven individual characteristics (namely Appointments, Daily Working Routine, Jobs, Corporate News, Entertainment, Media Format, and Features) of these corporate career presences that we extracted by a comprehensive pre-study on users' perceived hedonic and utilitarian value of these presences on social network sites. Based on an online survey with 470 participants, the results reveal a highly significant impact of five characteristics that corporate career presences provide both a hedonic as well as a utilitarian value to the user
Y1  - 2012
SN  - 978-1-4503-1015-4
U6  - https://doi.org/10.1145/2207676.2208408
SP  - 2441
EP  - 2450
PB  - ACM
CY  - Texas
ER  -