TY  - JOUR
A1  - Engeser, Stefan
A1  - Rheinberg, Falko
A1  - Moeller, Matthias
T1  - Achievement motive imagery in German schoolbooks : a pilot study testing McClelland's hypothesis
N2  - McClelland [McClelland, D.C. (1961). The achieving society. Princeton, NJ: Van Nostrand] observed that the amount of achievement imagery in children's books predicted the economic development of societies. He argued that achievement imagery is an indicator of a motivational climate, and when children grow up in a society that emphasizes the striving for achievement, they will be more economically productive later on. We tested McClelland's hypothesis by coding school textbooks for achievement imagery from two German federal states (Baden-Wurttemberg and Bremen) with pronounced differences in economic and educational conditions. As expected, the schoolbooks from the state with the more advantageous conditions contained more achievement imagery.
Y1  - 2009
UR  - http://www.sciencedirect.com/science/journal/00926566
U6  - https://doi.org/10.1016/j.jrp.2008.12.001
SN  - 0092-6566
ER  -