TY  - JOUR
A1  - Balderjahn, Ingo
A1  - Oloko, Shamsey
T1  - On the Moral Value of Cause related Marketing
JF  - Marketing : ZFP
Y1  - 2011
SN  - 0344-1369
VL  - 33
IS  - 2
SP  - 159
EP  - 170
PB  - C. H. Beck
CY  - München
ER  -