TY - JOUR A1 - Balderjahn, Ingo A1 - Peyer, Mathias A1 - Seegebarth, Barbara A1 - Wiedmann, Klaus-Peter A1 - Weber, Anja T1 - The many faces of sustainability-conscious consumers BT - a category-independent typology JF - Journal of Business Research N2 - Responding to the global call for a "sustainable economy" requires meaningful insights into sustainability-conscious consumers and their actual buying behaviors. Sustainable consumption is not an all-or-nothing phenomenon because it encompasses several distinct behavioral patterns and consumption types. Therefore, companies are well advised to recognize multiple types of sustainability-conscious consumers with different expectations, attitudes, and values and to implement targeting strategies that do not rest on the assumption of homogeneity. Thus, the objective of this study is to provide a more fine-grained picture of (un)sustainable consumer segments and their differentiated effects in different product markets. Based on three large datasets, we create a robust six-segment typology of consumer consciousness regarding sustainable consumption. By using panel data on actual purchases, the results show not only that sustainability concerns significantly positively influence actual sustainable purchases, as expected, but also that sustainable buying can occur independently of sustainability concerns. KW - Sustainability KW - Consumer typology KW - Consciousness regarding sustainable KW - consumption KW - Purchasing panel data KW - Human values Y1 - 2018 U6 - https://doi.org/10.1016/j.jbusres.2018.05.022 SN - 0148-2963 SN - 1873-7978 VL - 91 SP - 83 EP - 93 PB - Elsevier CY - New York ER - TY - JOUR A1 - Hüttel, Alexandra A1 - Ziesemer, Florence A1 - Peyer, Mathias A1 - Balderjahn, Ingo T1 - To purchase or not? BT - Why consumers make economically (non-)sustainable consumption choices JF - Journal of Cleaner Production N2 - Although ecologically and socially responsible consumption helps to reduce the harmful effects of resource use for both nature and society, all types of consumption (whether green or fair) deplete valuable resources. At the same time, to maintain household financial sustainability, spending should not exceed a household's financial resources. Thus, economically sustainable consumption is related to the consumer's decision to not buy products and the disposition to forgo specific purchases. Based on a means-end chain approach, this study investigates consumer cognitive decision-making structures related to six distinct options for economically (non-)sustainable consumption. Whereas saving motives, waste concerns, and avoidance motivations support economically sustainable decisions, economically non-sustainable decision-making is directly linked to attaining overall life goals. By clustering respondents based on the elicited means-end chains, the study discloses four consumer groups with distinctive motivational structures. The study also reveals several obstacles to promoting economic sustainability, indicates methods to overcome such obstacles, and suggests avenues for future research. KW - Economically sustainable consumption KW - Consumer decision-making KW - Means-end chain theory KW - Collaborative consumption KW - Voluntary simplicity KW - Frugal consumption Y1 - 2017 U6 - https://doi.org/10.1016/j.jclepro.2017.11.019 SN - 0959-6526 SN - 1879-1786 VL - 174 SP - 827 EP - 836 PB - Elsevier CY - Oxford ER - TY - CHAP A1 - Balderjahn, Ingo A1 - Peyer, Mathias ED - Corsten, Hans ED - Roth, Stefan T1 - Soziales Konsumbewusstsein: Skalenentwicklung und –validierung T2 - Nachhaltigkeit – Unternehmerisches Handeln in globaler Verantwortung Y1 - 2012 SN - 978-3-8349-3179-5 SP - 93 EP - 112 PB - Springer Gabler CY - Wiesbaden ER - TY - JOUR A1 - Peyer, Mathias A1 - Balderjahn, Ingo T1 - Zahlungsbereitschaft für sozialverträgliche Produkte N2 - Studien im Bereich des fairen Handels schätzen oftmals hohe Zahlungsbereitschaften der Kon-sumenten. Die geringen Marktanteile für fair gehandelte Produkte liefern jedoch ein anderes Bild und lassen auf eine hohe soziale Wünschbarkeit in den Antworten schließen. Ziel dieser Studie war es mittels Discrete-Choice-Analyse den Probanden in einer realitätsnahen Kaufsitua-tion sozialverträgliche Produkte anzubieten. Im Rahmen der Diskreten Entscheidungsanalyse wurden Kaufwahrscheinlichkeiten und Marktanteile für die einzelnen Produkte geschätzt. Ins-besondere in Kombination mit einem Markenprodukt lassen die ermittelten Mehrpreisbereit-schaften auf nicht unerhebliche Marktchancen für gesiegelte Produkte schließen. Die Ergebnis-se zeigen auch, dass mehr Informationen und höheres Vertrauen der Konsumenten über Fair Trade zu einer gesteigerten Preisbereitschaft führen. Als Resultat der Zertifizierung mit Fair Trade Siegeln wurden nicht zu unterschätzende Wettbewerbsvorteile für Produzenten von Kon-sumgütern festgestellt. Y1 - 2008 ER - TY - JOUR A1 - Balderjahn, Ingo A1 - Peyer, Mathias A1 - Paulssen, Marcel T1 - Consciousness for fair consumption - conceptualization, scale development and empirical validation JF - International journal of consumer studies N2 - Sustainable consumption means that consumers act in an environmentally and socially responsible manner. Compared with the vast amount of studies concerning environmentally conscious consumer behaviour, relatively little is known about socially conscious consumption. The present paper focuses on fair consumption as an important aspect of social consumption. In our study, consciousness for fair consumption (CFC) is defined as a latent disposition of consumers to prefer products that are produced and traded in compliance with fair labour and business practices. A scale to measure CFC was conceptualized and tested in three independent empirical studies. Two studies were conducted at European universities (2010 and 2012) and used 352 and 362 undergraduate business students respectively. The third study, conducted in 2011, used 141 employees at a European university. The results confirmed the reliability and validity of the new CFC scale across samples. While being moderately related to other aspects of sustainable consumption such as ecological concern and moral reasoning, CFC was significantly distinct from those concepts. Most importantly, it was established that the CFC, as measured by the new CFC scale, is a strong determinant of consumption of fair trade products that has been neglected in existing research. KW - Sustainable consumption KW - socially conscious consumption KW - consciousness for fair consumption KW - scale development KW - fair trade Y1 - 2013 U6 - https://doi.org/10.1111/ijcs.12030 SN - 1470-6423 VL - 37 IS - 5 SP - 546 EP - 555 PB - Wiley-Blackwell CY - Hoboken ER - TY - CHAP A1 - Peyer, Mathias A1 - Ziesemer, Florence A1 - Balderjahn, Ingo A1 - Klemm, Alexandra T1 - Die Messung des nachhaltigen Konsumbewusstseins mit der CSC-Skala BT - ein trilateraler Vergleich zwischen Polen, Russland und Deutschland T2 - Politics vs. economics : consequences and economic challenges for the East-West partnership Y1 - 2017 SN - 978-3-945878-62-0 SP - 215 EP - 227 PB - WeltTrends CY - Potsdam ER - TY - JOUR A1 - Balderjahn, Ingo A1 - Peyer, Mathias A1 - Paulssen, Marcel T1 - Consciousness for fair consumption : conceptualization, scale development and empirical validation JF - International Journal of Consumer Studies N2 - Sustainable consumption means that consumers act in an environmentally and socially responsible manner. Compared with the vast amount of studies concerning environmentally conscious consumer behaviour, relatively little is known about socially conscious consumption. The present paper focuses on fair consumption as an important aspect of social consumption. In our study, consciousness for fair consumption (CFC) is defined as a latent disposition of consumers to prefer products that are produced and traded in compliance with fair labour and business practices. A scale to measure CFC was conceptualized and tested in three independent empirical studies. Two studies were conducted at European universities (2010 and 2012) and used 352 and 362 undergraduate business students respectively. The third study, conducted in 2011, used 141 employees at a European university. The results confirmed the reliability and validity of the new CFC scale across samples. While being moderately related to other aspects of sustainable consumption such as ecological concern and moral reasoning, CFC was significantly distinct from those concepts. Most importantly, it was established that the CFC, as measured by the new CFC scale, is a strong determinant of consumption of fair trade products that has been neglected in existing research. Y1 - 2013 U6 - https://doi.org/10.1111/ijcs.12030 SN - 1470-6431 SN - 1470-6423 VL - 37 IS - 5 SP - 546 EP - 555 PB - Wiley-Blackwell CY - Oxford ER - TY - JOUR A1 - Balderjahn, Ingo A1 - Peyer, Mathias T1 - Das Bewusstsein für fairen Konsum : Konzeptualisierung, Messung und Wirkung JF - Die Betriebswirtschaft : DBW N2 - Die vorliegende Arbeit fokussiert auf den fairen Konsum als Teil des ethischen Konsums. Unter fairem Konsum verstehen wir Kaufentscheidungen, die unter Berücksichtigung der Einhaltung fairer Arbeits- und Geschäftsbedingungen bei der Herstellung von Produkten erfolgen. Unter Einsatz einer neu entwickelten Skala zur Messung des fairen Konsumbewusstseins können wir empirisch nachweisen, dass Produkte mit einem Fairtrade-Siegel Konsumenten einen moralischen Zusatznutzen vermitteln können, für den sie bereit sind, einen Mehrpreis zu zahlen. N2 - The present paper focuses on fair consumption, as a part of ethical consumerism. Fair consumption means purchasing decisions made in the light of compliance with fair labor and business conditions in the manufacturing process. Using a new developed scale for the measurement of the consciousness for fair consumption, we can prove empirically that fair trade products can provide an additional moral value for consumers for which they are willingly to pay an extra charge. T2 - The consciousness for fair consumption : conceptualization, measuring, and impacts KW - Conjoint Analyse KW - Consumer Social Responsibility KW - ethischer Konsum KW - faires Konsumbewusstsein KW - Fairtrade KW - Strukturgleichungsmodelle KW - Zahlungsbereitschaft KW - Conjoint analysis KW - consciousness for fair consumption KW - consumer social responsibility KW - ethical consumerism KW - fairtrade KW - structural equation modeling KW - willingness-to-pay Y1 - 2012 SN - 0342-7064 VL - 72 IS - 4 SP - 343 EP - 364 PB - Schäffer-Poeschel CY - Stuttgart ER - TY - JOUR A1 - Balderjahn, Ingo A1 - Glöckner, Alexandra A1 - Peyer, Mathias T1 - Die LOHAS im Kontext der Sinus-Milieus JF - Marketing review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis N2 - Aktuelle Diskussionen im Kontext des nachhaltigen Konsums sind ohne den LOHAS (Lifestyle of Health and Sustainability) als neuartige Zielgruppe kaum noch denkbar. Auch wenn der LOHAS die zentralen Anforderungen an das Lebensstilkonzept erfüllt, so lassen sich die abgeleiteten Implikationen nur schwierig in ein operativ erfolgreiches Nachhaltigkeitsmarketing übertragen. Die Verortung des LOHAS innerhalb der Sinus-Milieus kann die Unschärfe dieses Ansatzes reduzieren und so zusätzlich Informationen für das Marketing bereitstellen. Y1 - 2010 U6 - https://doi.org/10.1007/s11621-010-0076-8 SN - 1865-6544 SN - 1865-7516 VL - 27 IS - 5 SP - 36 EP - 41 PB - Thexis Verlag CY - St. Gallen ER - TY - JOUR A1 - Balderjahn, Ingo A1 - Lee, Michael S. W. A1 - Seegebarth, Barbara A1 - Peyer, Mathias T1 - A sustainable pathway to consumer wellbeing BT - the role of anticonsumption and consumer empowerment JF - The Journal of consumer affairs N2 - This study investigates the effect of different anticonsumption constructs on consumer wellbeing. The study assumes that people will only lower their level of consumption if doing so does not also lower personal wellbeing. More precisely, this research investigates how specific subtypes of sustainable anticonsumption (e.g., voluntary simplicity, collaborative consumption, and debt-free living) relate to different states of consumer's wellbeing (e.g., financial, psychosocial, and subjective wellbeing). This work also examines whether consumer empowerment can improve personal wellbeing and strengthen the anticonsumption wellbeing relationship. The results show that voluntarily foregoing consumption does not reduce wellbeing and consumer empowerment plays a significant role in supporting sustainable pathways to consumer wellbeing. This study reasons that empowerment improves consumer sovereignty, but may be detrimental for consumers heavily concerned about debt-free living. The present investigation concludes by proposing implications for public and consumer policymakers wishing to promote appropriate sustainable (anticonsumption) pathways to consumer wellbeing. Y1 - 2019 U6 - https://doi.org/10.1111/joca.12278 SN - 0022-0078 SN - 1745-6606 VL - 54 IS - 2 SP - 456 EP - 488 PB - Wiley CY - Malden, Mass. ER -