TY  - JOUR
A1  - Balderjahn, Ingo
A1  - Lee, Michael S. W.
A1  - Seegebarth, Barbara
A1  - Peyer, Mathias
T1  - A sustainable pathway to consumer wellbeing
BT  - the role of anticonsumption and consumer empowerment
JF  - The Journal of consumer affairs
N2  - This study investigates the effect of different anticonsumption constructs on consumer wellbeing. The study assumes that people will only lower their level of consumption if doing so does not also lower personal wellbeing. More precisely, this research investigates how specific subtypes of sustainable anticonsumption (e.g., voluntary simplicity, collaborative consumption, and debt-free living) relate to different states of consumer's wellbeing (e.g., financial, psychosocial, and subjective wellbeing). This work also examines whether consumer empowerment can improve personal wellbeing and strengthen the anticonsumption wellbeing relationship. The results show that voluntarily foregoing consumption does not reduce wellbeing and consumer empowerment plays a significant role in supporting sustainable pathways to consumer wellbeing. This study reasons that empowerment improves consumer sovereignty, but may be detrimental for consumers heavily concerned about debt-free living. The present investigation concludes by proposing implications for public and consumer policymakers wishing to promote appropriate sustainable (anticonsumption) pathways to consumer wellbeing.
Y1  - 2019
U6  - https://doi.org/10.1111/joca.12278
SN  - 0022-0078
SN  - 1745-6606
VL  - 54
IS  - 2
SP  - 456
EP  - 488
PB  - Wiley
CY  - Malden, Mass.
ER  -