TY - JOUR A1 - Balderjahn, Ingo A1 - Peyer, Mathias A1 - Seegebarth, Barbara A1 - Wiedmann, Klaus-Peter A1 - Weber, Anja T1 - The many faces of sustainability-conscious consumers BT - a category-independent typology JF - Journal of Business Research N2 - Responding to the global call for a "sustainable economy" requires meaningful insights into sustainability-conscious consumers and their actual buying behaviors. Sustainable consumption is not an all-or-nothing phenomenon because it encompasses several distinct behavioral patterns and consumption types. Therefore, companies are well advised to recognize multiple types of sustainability-conscious consumers with different expectations, attitudes, and values and to implement targeting strategies that do not rest on the assumption of homogeneity. Thus, the objective of this study is to provide a more fine-grained picture of (un)sustainable consumer segments and their differentiated effects in different product markets. Based on three large datasets, we create a robust six-segment typology of consumer consciousness regarding sustainable consumption. By using panel data on actual purchases, the results show not only that sustainability concerns significantly positively influence actual sustainable purchases, as expected, but also that sustainable buying can occur independently of sustainability concerns. KW - Sustainability KW - Consumer typology KW - Consciousness regarding sustainable KW - consumption KW - Purchasing panel data KW - Human values Y1 - 2018 U6 - https://doi.org/10.1016/j.jbusres.2018.05.022 SN - 0148-2963 SN - 1873-7978 VL - 91 SP - 83 EP - 93 PB - Elsevier CY - New York ER - TY - JOUR A1 - Ziesemer, Florence A1 - Hüttel, Alexandra A1 - Balderjahn, Ingo T1 - Anti-Consumption JF - Sustainability N2 - Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field. KW - social innovation KW - sufficiency KW - collaborative consumption KW - expert interview KW - consumer behavior KW - sustainability KW - innovation policy KW - governance for sustainable development KW - consumer education Y1 - 2019 U6 - https://doi.org/10.3390/su11236663 SN - 2071-1050 VL - 11 IS - 23 PB - MDPI CY - Basel ER - TY - JOUR A1 - Hüttel, Alexandra A1 - Ziesemer, Florence A1 - Peyer, Mathias A1 - Balderjahn, Ingo T1 - To purchase or not? BT - Why consumers make economically (non-)sustainable consumption choices JF - Journal of Cleaner Production N2 - Although ecologically and socially responsible consumption helps to reduce the harmful effects of resource use for both nature and society, all types of consumption (whether green or fair) deplete valuable resources. At the same time, to maintain household financial sustainability, spending should not exceed a household's financial resources. Thus, economically sustainable consumption is related to the consumer's decision to not buy products and the disposition to forgo specific purchases. Based on a means-end chain approach, this study investigates consumer cognitive decision-making structures related to six distinct options for economically (non-)sustainable consumption. Whereas saving motives, waste concerns, and avoidance motivations support economically sustainable decisions, economically non-sustainable decision-making is directly linked to attaining overall life goals. By clustering respondents based on the elicited means-end chains, the study discloses four consumer groups with distinctive motivational structures. The study also reveals several obstacles to promoting economic sustainability, indicates methods to overcome such obstacles, and suggests avenues for future research. KW - Economically sustainable consumption KW - Consumer decision-making KW - Means-end chain theory KW - Collaborative consumption KW - Voluntary simplicity KW - Frugal consumption Y1 - 2017 U6 - https://doi.org/10.1016/j.jclepro.2017.11.019 SN - 0959-6526 SN - 1879-1786 VL - 174 SP - 827 EP - 836 PB - Elsevier CY - Oxford ER - TY - JOUR A1 - Ziesemer, Florence A1 - Hüttel, Alexandra A1 - Balderjahn, Ingo T1 - Young people as drivers or inhibitors of the sustainability movement BT - the case of anti-consumption JF - Journal of consumer policy : consumer issues in law, economics and behavioural sciences N2 - As overconsumption has negative effects on ecological balance, social equality, and individual well-being, reducing consumption levels among the materially affluent is an emerging strategy for sustainable development. Today's youth form a crucial target group for intervening in unsustainable overconsumption habits and for setting the path and ideas on responsible living. This article explores young people's motivations for engaging in three behavioural patterns linked to anti-consumption (voluntary simplicity, collaborative consumption, and living within one's means) in relation to sustainability. Applying a qualitative approach, laddering interviews reveal the consequences and values behind the anti-consumption behaviours of young people of ages 14 to 24 according to a means-end chains analysis. The findings highlight potential for and the challenges involved in motivating young people to reduce material levels of consumption for the sake of sustainability. Related consumer policy tools from the fields of education and communication are identified. This article provides practical implications for policy makers, activists, and educators. Consumer policies may strengthen anti-consumption among young people by addressing individual benefits, enabling reflection on personal values, and referencing credible narratives. The presented insights can help give a voice to young consumers, who struggle to establish themselves as key players in shaping the future consumption regime. KW - Voluntary simplicity KW - Collaborative consumption KW - Sustainable KW - consumption KW - Means-end chain analysis KW - Laddering interviews KW - Youth Y1 - 2021 U6 - https://doi.org/10.1007/s10603-021-09489-x SN - 0168-7034 SN - 1573-0700 VL - 44 IS - 3 SP - 427 EP - 453 PB - Springer CY - New York ER - TY - JOUR A1 - Hüttel, Alexandra A1 - Balderjahn, Ingo T1 - The coronavirus pandemic BT - a window of opportunity for sustainable consumption or a time of turning away? JF - The Journal of consumer affairs N2 - As a means to preserve present and future generations' living conditions, sustainable consumption presents a route to the enhanced well-being of individuals. However, the occurrence of the COVID-19 pandemic raises the question of whether society is going to continue down a path of increased awareness of sustainable consumption or whether the pandemic will move people to focus more on themselves. Based on data gathered before and near the end of the first pandemic lockdown in Germany in spring 2020, this research demonstrates that ecological, social, and voluntary simplicity consciousness deteriorated in the minds of sustainability-conscious consumers, with notable impacts on their willingness to spend sustainably and their shopping affinity. Furthermore, we identify segments that show particular vulnerability to the lockdown by reacting with a decrease in their ecological consumption consciousness. This study concludes with a discussion of the pandemic's implications for the spread of sustainable consumption styles and human well-being. KW - coronavirus pandemic KW - intervention study KW - sustainable consumption KW - well-being Y1 - 2022 U6 - https://doi.org/10.1111/joca.12419 SN - 1745-6606 VL - 56 IS - 1 SP - 68 EP - 96 PB - Wiley CY - Hoboken ER - TY - CHAP A1 - Balderjahn, Ingo A1 - Peyer, Mathias ED - Corsten, Hans ED - Roth, Stefan T1 - Soziales Konsumbewusstsein: Skalenentwicklung und –validierung T2 - Nachhaltigkeit – Unternehmerisches Handeln in globaler Verantwortung Y1 - 2012 SN - 978-3-8349-3179-5 SP - 93 EP - 112 PB - Springer Gabler CY - Wiesbaden ER - TY - JOUR A1 - Peyer, Mathias A1 - Balderjahn, Ingo T1 - Zahlungsbereitschaft für sozialverträgliche Produkte N2 - Studien im Bereich des fairen Handels schätzen oftmals hohe Zahlungsbereitschaften der Kon-sumenten. Die geringen Marktanteile für fair gehandelte Produkte liefern jedoch ein anderes Bild und lassen auf eine hohe soziale Wünschbarkeit in den Antworten schließen. Ziel dieser Studie war es mittels Discrete-Choice-Analyse den Probanden in einer realitätsnahen Kaufsitua-tion sozialverträgliche Produkte anzubieten. Im Rahmen der Diskreten Entscheidungsanalyse wurden Kaufwahrscheinlichkeiten und Marktanteile für die einzelnen Produkte geschätzt. Ins-besondere in Kombination mit einem Markenprodukt lassen die ermittelten Mehrpreisbereit-schaften auf nicht unerhebliche Marktchancen für gesiegelte Produkte schließen. Die Ergebnis-se zeigen auch, dass mehr Informationen und höheres Vertrauen der Konsumenten über Fair Trade zu einer gesteigerten Preisbereitschaft führen. Als Resultat der Zertifizierung mit Fair Trade Siegeln wurden nicht zu unterschätzende Wettbewerbsvorteile für Produzenten von Kon-sumgütern festgestellt. Y1 - 2008 ER - TY - BOOK A1 - Balderjahn, Ingo A1 - Scholderer, Joachim T1 - Konsumentenverhalten und Marketing : Grundlagen für Strategien und Maßnahmen Y1 - 2007 SN - 3-7910-2535-X PB - Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH CY - Stuttgart ER - TY - JOUR A1 - Balderjahn, Ingo A1 - Specht, Guenter T1 - Einführung in die Betriebswirtschaftslehre Y1 - 2007 SN - 978-3-79102680-0 PB - Schäffer-Poeschel CY - Stuttgart ER - TY - JOUR A1 - Gruber, Thorsten A1 - Voss, Roediger A1 - Balderjahn, Ingo A1 - Reppel, Alexander T1 - Online Laddering Y1 - 2007 SN - 978-3-8349-0229-0 ER -