TY  - GEN
A1  - Behrmann, Günter C.
T1  - Globale Modernisierung : ein "American Dream"?
T1  - Global modernization : an "American Dream"?
N2  - Daniel Lerner’s „The Passing of Traditional Society“ of 1958 is still one of the most famous American studies in the field of modernization research. This article gives a deeper insight into the background of the emergence of the study. The author describes Lerner’s theoretical and empirical work and its connection to the policy of his time. A classic today in modernization theory, Lerner’s study was initially merely a request for the Voice of America to investigate the use of media in the Middle Eastern region –modernization or development did not yet play a significant role. The article shows how the direction of the study changed from its original intention into a political opinion research and thus into a political propaganda tool.
KW  - Modernisierung
KW  - Modernisierungstheorie
KW  - Naher Osten
KW  - Modernization
KW  - modernization theory
KW  - Middle East
Y1  - 2004
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:kobv:517-opus-47174
ER  -