TY  - JOUR
A1  - Schlosser, Rainer
T1  - Risk-sensitive control of Markov decision processes
BT  - a moment-based approach with target distributions
JF  - Computers & operations research : and their applications to problems of world concern
N2  - In many revenue management applications risk-averse decision-making is crucial. In dynamic settings, however, it is challenging to find the right balance between maximizing expected rewards and minimizing various kinds of risk. In existing approaches utility functions, chance constraints, or (conditional) value at risk considerations are used to influence the distribution of rewards in a preferred way. Nevertheless, common techniques are not flexible enough and typically numerically complex. In our model, we exploit the fact that a distribution is characterized by its mean and higher moments. We present a multi-valued dynamic programming heuristic to compute risk-sensitive feedback policies that are able to directly control the moments of future rewards. Our approach is based on recursive formulations of higher moments and does not require an extension of the state space. Finally, we propose a self-tuning algorithm, which allows to identify feedback policies that approximate predetermined (risk-sensitive) target distributions. We illustrate the effectiveness and the flexibility of our approach for different dynamic pricing scenarios. (C) 2020 Elsevier Ltd. All rights reserved.
KW  - risk aversion
KW  - Markov decision process
KW  - dynamic programming
KW  - dynamic
KW  - pricing
KW  - heuristics
Y1  - 2020
U6  - https://doi.org/10.1016/j.cor.2020.104997
SN  - 0305-0548
VL  - 123
PB  - Elsevier
CY  - Oxford
ER  - 
TY  - JOUR
A1  - Schlosser, Rainer
T1  - Heuristic mean-variance optimization in Markov decision processes using state-dependent risk aversion
JF  - IMA journal of management mathematics / Institute of Mathematics and Its Applications
N2  - In dynamic decision problems, it is challenging to find the right balance between maximizing expected rewards and minimizing risks. In this paper, we consider NP-hard mean-variance (MV) optimization problems in Markov decision processes with a finite time horizon. We present a heuristic approach to solve MV problems, which is based on state-dependent risk aversion and efficient dynamic programming techniques. Our approach can also be applied to mean-semivariance (MSV) problems, which particularly focus on the downside risk. We demonstrate the applicability and the effectiveness of our heuristic for dynamic pricing applications. Using reproducible examples, we show that our approach outperforms existing state-of-the-art benchmark models for MV and MSV problems while also providing competitive runtimes. Further, compared to models based on constant risk levels, we find that state-dependent risk aversion allows to more effectively intervene in case sales processes deviate from their planned paths. Our concepts are domain independent, easy to implement and of low computational complexity.
KW  - risk aversion
KW  - mean-variance optimization
KW  - Markov decision process;
KW  - dynamic programming
KW  - dynamic pricing
KW  - heuristics
Y1  - 2021
U6  - https://doi.org/10.1093/imaman/dpab009
SN  - 1471-678X
SN  - 1471-6798
VL  - 33
IS  - 2
SP  - 181
EP  - 199
PB  - Oxford Univ. Press
CY  - Oxford
ER  - 
TY  - RPRT
A1  - Bruttel, Lisa Verena
T1  - Is There a Loyalty-Enhancing Effect of Retroactive Price-Reduction Schemes?
T2  - CEPA Discussion Papers
N2  - This paper presents an experiment on the effect of retroactive price-reduction schemes on buyers’ repeated purchase decisions. Such schemes promise buyers a reduced price for all units that are bought in a certain time frame if the total quantity that is purchased passes a given threshold. This study finds a loyalty-enhancing effect of retroactive price-reduction schemes only if the buyers ex-ante expected that entering into the scheme would maximize their monetary gain, but later learn that they should leave the scheme. Furthermore, the effect crucially hinges on the framing of the price reduction.
T3  - CEPA Discussion Papers - 5 
KW  - rebate and discount
KW  - buyer behavior
KW  - risk aversion
KW  - loss aversion
KW  - regulation of dominant firms
KW  - experiment
Y1  - 2019
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:kobv:517-opus4-427688
SN  - 2628-653X
IS  - 5
ER  -