TY  - CHAP
A1  - Fabian, Benjamin
A1  - Bender, Benedict
A1  - Weimann, Lars
T1  - E-Mail tracking in online marketing
BT  - Methods, Detection, and Usage
T2  - Proceedings of the 12th International Conference on Wirtschaftsinformatik
N2  - E-Mail tracking uses personalized links and pictures for gathering information on user behavior, for example, where, when, on what kind of device, and how often an e-mail has been read. This information can be very useful for marketing purposes. On the other hand, privacy and security requirements of customers could be violated by tracking. This paper examines how e-mail tracking works, how it can be detected automatically, and to what extent it is used in German e-commerce. We develop a detection model and software tool in order to collect and analyze more than 600 newsletter e-mails from companies of several different industries. The results show that the usage of e-mail tracking in Germany is prevalent but also varies depending on the industry.
KW  - E-Mail Tracking
KW  - Online Marketing
KW  - Privacy
Y1  - 2015
UR  - https://aisel.aisnet.org/wi2015/74
SN  - 978-3-00-049184-9
IS  - 74
PB  - Associations for Information Systems AIS
CY  - Atlanta
ER  - 
TY  - CHAP
A1  - Spijkerman, Elly
A1  - de Castro, Francisco
A1  - Gaedke, Ursula
T1  - Independent colimitation  for Co2 and inorganic phosphorus
T2  - European journal of phycology
Y1  - 2015
SN  - 0967-0262
SN  - 1469-4433
VL  - 50
SP  - 98
EP  - 99
PB  - Routledge, Taylor & Francis Group
CY  - Abingdon
ER  - 
TY  - CHAP
A1  - Lachmann, Sabrina C.
A1  - Spijkerman, Elly
A1  - Maberly, Stephen C.
T1  - Ecology matters: linking inorganic carbon acquisition to ecological preference in four species of microalgae (Chlorophyceae)
T2  - European journal of phycology
Y1  - 2015
SN  - 0967-0262
SN  - 1469-4433
VL  - 50
SP  - 98
EP  - 98
PB  - Routledge, Taylor & Francis Group
CY  - Abingdon
ER  - 
TY  - CHAP
A1  - Wegbrod, Jana
T1  - Influence of interspecific competition on photosynthetic rates of algal communities
T2  - European journal of phycology
Y1  - 2015
SN  - 0967-0262
SN  - 1469-4433
VL  - 50
SP  - 71
EP  - 72
PB  - Routledge, Taylor & Francis Group
CY  - Abingdon
ER  - 
TY  - CHAP
A1  - Miettinen, Markus S.
A1  - Monticelli, Luca
A1  - Nedumpully-Govindan, Praveen
A1  - Knecht, Volker
A1  - Ignatova, Zoya
T1  - Initiating polyglutamine aggregation - computational clarification of the structural details
T2  - Biophysical journal
Y1  - 2015
SN  - 0006-3495
SN  - 1542-0086
VL  - 108
IS  - 2
SP  - 386A
EP  - 386A
PB  - Cell Press
CY  - Cambridge
ER  - 
TY  - CHAP
A1  - Steenholdt, Casper
A1  - Edlund, Helena
A1  - Ainsworth, Mark A.
A1  - Brynskov, Jorn
A1  - Thomsen, Ole Ostergaard
A1  - Huisinga, Wilhelm
A1  - Kloft, Charlotte
T1  - Relationship between measures of infliximab exposure and clinical outcome of infliximab intensification at therapeutic failure in Crohn's  disease
T2  - JOURNAL OF CROHNS & COLITIS
Y1  - 2015
SN  - 1873-9946
SN  - 1876-4479
VL  - 9
SP  - S330
EP  - S330
PB  - Oxford Univ. Press
CY  - Oxford
ER  - 
TY  - CHAP
A1  - Wiesner, Melanie
A1  - Barknowitz, Gitte
A1  - Florian, Simone
A1  - Haack, Michael
A1  - Lehmann, Carsten
A1  - Lippmann, Doris
A1  - Mewis, Inga
A1  - Schumacher, Fabian
A1  - Brigelius-Flohé, Regina
A1  - Schreiner, Monika
A1  - Glatt, Hansruedi
T1  - Pak Choi Fed to Mice: Formation of DNA Adducts and Influence on Xenobiotic-Metabolizing Enzymes
T2  - NAUNYN-SCHMIEDEBERGS ARCHIVES OF PHARMACOLOGY
Y1  - 2015
SN  - 0028-1298
SN  - 1432-1912
VL  - 388
SP  - S68
EP  - S68
PB  - Springer
CY  - New York
ER  - 
TY  - CHAP
A1  - Braun, Monique
A1  - Sawada, Stefanie
A1  - Pink, Mario
A1  - Meckert, Christine
A1  - Oberemm, Axel
A1  - Braeuning, Albert
A1  - Lampen, Alfonso
T1  - Proteomic analysis of 3-MCPD and its palmitic ester in rat kidney using a refined tissue extraction method
T2  - NAUNYN-SCHMIEDEBERGS ARCHIVES OF PHARMACOLOGY
Y1  - 2015
SN  - 0028-1298
SN  - 1432-1912
VL  - 388
SP  - S88
EP  - S88
PB  - Springer
CY  - New York
ER  - 
TY  - CHAP
A1  - Chen, Hong
A1  - Reichetzeder, Christoph
A1  - Föller, Michael
A1  - Slowinski, Torsten
A1  - Li, Jian
A1  - Chen, You-Peng
A1  - Lang, Florian
A1  - Hocher, Berthold
T1  - Maternal vitamin D deficiency and fetal programming
T2  - Acta physiologica : official journal of the Federation of European Physiological Societies
Y1  - 2015
SN  - 1748-1708
SN  - 1748-1716
VL  - 213
SP  - 155
EP  - 156
PB  - Wiley-Blackwell
CY  - Hoboken
ER  - 
TY  - CHAP
A1  - Rapp, Michael Armin
T1  - When Local Poverty is More Important Than Your Income: Migrant Mental Health in Inner Cities
T2  - European psychiatry : the journal of the Association of European Psychiatrists
Y1  - 2015
SN  - 0924-9338
SN  - 1778-3585
VL  - 30
PB  - Elsevier
CY  - Paris
ER  -