TY  - JOUR
A1  - Bohn, Nicolai
A1  - Kundisch, Dennis
T1  - What are we talking about when we talk about technology pivots?
BT  - a Delphi study
JF  - Information & management
N2  - Technology pivots were designed to help digital startups make adjustments to the technology underpinning their products and services. While academia and the media make liberal use of the term "technology pivot," they rarely align themselves to Ries' foundational conceptualization. Recent research suggests that a more granulated conceptualization of technology pivots is required. To scientifically derive a comprehensive conceptualization, we conduct a Delphi study with a panel of 38 experts drawn from academia and practice to explore their understanding of "technology pivots." Our study thus makes an important contribution to advance the seminal work by Ries on technology pivots.
KW  - digital startup
KW  - lean startup approach
KW  - technology pivot
KW  - conceptualization
KW  - Delphi study
Y1  - 2020
U6  - https://doi.org/10.1016/j.im.2020.103319
SN  - 0378-7206
SN  - 1872-7530
VL  - 57
IS  - 6
PB  - Elsevier
CY  - Amsterdam
ER  -