TY - CHAP A1 - Carlà-Uhink, Filippo A1 - Wieber, Anja T1 - Introduction T2 - Orientalism and the reception of powerful women from the ancient world N2 - In 1932, Grace Harriet Macurdy, Professor of Greek at Vassar College, wrote about Cleopatra’s and Marc Antony’s lifestyle in Egypt: In a manner of living as though taken from the Arabian Nights Entertainment, they gambled, drank, hunted and fished together, and wandered about Alexandria by night in disguise.  .  . Even Macurdy – the author of a pioneering study on Hellenistic queens and ‘woman-power’, in which she stressed the necessity of evaluating powerful women by the same standards as their male counterparts – could not avoid using an Orientalist flair when describing the most famous Ptolemaic queen. It is the aim of this book to show that Macurdy was and is anything but alone, and that discourses and images developed by the Orientalist imagination have dominated the ways in which powerful ancient women have been represented in modern reception. The reason for this, we argue, is... Y1 - 2020 SN - 978-1-3500-5011-2 SN - 978-1-3500-7741-6 SN - 978-1-3500-5010-5 U6 - https://doi.org/10.5040/9781350077416 SP - 1 EP - 15 PB - Bloomsbury Academic CY - New York ER - TY - CHAP A1 - Carlà-Uhink, Filippo A1 - Wieber, Anja T1 - Introduction T2 - Orientalism and the reception of powerful women from the ancient world Y1 - 2020 SN - 978-1-3500-5010-5 U6 - https://doi.org/10.5040/9781350077416.0006 SP - 1 EP - 15 PB - Bloomsbury CY - London ER - TY - JOUR A1 - Wieber, Anja ED - Ambühl, Annemarie T1 - Die palmyrenische Königin Zenobia als Werbeikone für Seife JF - PaRDeS : Zeitschrift der Vereinigung für Jüdische Studien = Transformative Translations in Jewish History and Culture N2 - This article analyses, as an example of the advertising of cosmetic products, a campaign launched by the US-American company “Johnson Soap” for their product, the facial soap “Palmolive”. Examining its ads of 1911 in which certain ancient exempla are employed, it becomes clear that the Palmyrene queen Zenobia and with her the semi-historical Semiramis and the more mythical Dido are aligned to the “1001 Nights” character Scheherazade. Since they are jointly labelled as “historically famous oriental queens” and because of the reference to Zenobia’s white skin, they fall into the fantasy of fair-skinned harem women and evoke thoughts of all the pleasures and comforts of the luxurious Orient. To the modern female customer of 1900 (well steeped in the knowledge of those ancient characters) Zenobia and the other exempla should serve as celebrities worth emulating. Above all they are deemed to be beautiful, and experts in cosmetics which would guarantee the effect of the product they are standing for. A finding that proves to be valid even in an advertising concept of today for the Syrian-German “Zhenobya-soap”. KW - Zenobia KW - classical reception KW - advertising (cosmetics, USA, ca. 1900) KW - orientalism KW - racist subtext KW - Dido KW - Semiramis KW - Scheherazade KW - Cleopatra Y1 - 2020 U6 - https://doi.org/https://doi.org/10.34679/thersites.vol11.169 SN - 2364-7612 VL - 2020 IS - 11 SP - 277 EP - 323 ER - TY - JOUR A1 - Annemarie, Ambühl A1 - Weiss, Irene M. A1 - Schierl, Petra A1 - Schmitzer, Ulrich A1 - Kirichenko, Alexander A1 - Heinemann, Matthias A1 - Weiß, Adrian A1 - Esposito, Paolo A1 - Grewing, Farouk F. A1 - Merli, Elena A1 - Feichtinger, Barbara A1 - Seng, Helmut A1 - Wieber, Anja A1 - Schollmeyer, Patrick A1 - Kranzdorf, Anna A1 - Werner, Eva A1 - Wöhrle, Georg A1 - Brinker, Wolfram A1 - Di Rocco, Emilia A1 - Wesselmann, Katharina A1 - Löbcke, Konrad A1 - Benedetti, Ginevra ED - Ambühl, Annemarie T1 - tessellae – Birthday Issue for Christine Walde T2 - thersites N2 - This special birthday issue for Christine Walde, co-founder and co-editor of thersites, features contributions from colleagues and friends. The articles, essays, and book reviews, centering around the honoranda’s research interests as well as focusing on core topics of thersites, form a thematically varied mosaic (tessellae): innovative constructions of literary genres and poetics (especially bucolic, elegy, epic, and epigram), images of the city of Rome and its counterparts, sleep and dreams, history of classical scholarship, gender studies, and classical reception studies. Y1 - 2020 U6 - https://doi.org/10.34679/thersites.vol11 SN - 2364-7612 VL - 2020 IS - 11 ER -