TY  - JOUR
A1  - Gleiss, Alexander
A1  - Kohlhagen, Marco
A1  - Pousttchi, Key
T1  - An apple a day
BT  - how the platform economy impacts value creation in the healthcare market
JF  - Electronic markets : EM ; the international journal of electronic commerce and business media
N2  - The healthcare industry has been slow to adopt new technologies and practices. However, digital and data-enabled innovations diffuse the market, and the COVID-19 pandemic has recently emphasized the necessity of a fundamental digital transformation. Available research indicates the relevance of digital platforms in this process but has not studied their economic impact to date. In view of this research gap and the social and economic relevance of healthcare, we explore how digital platforms might affect value creation in this market with a particular focus on Google, Apple, Facebook, Amazon, and Microsoft (GAFAM). We rely on value network analyses to examine how GAFAM platforms introduce new value-creating roles and mechanisms in healthcare through their manifold products and services. Hereupon, we examine the GAFAM-impact on healthcare by scrutinizing the facilitators, activities, and effects. Our analyses show how GAFAM platforms multifacetedly untie conventional relationships and transform value creation structures in the healthcare market.
KW  - Digital platforms
KW  - Platform economy
KW  - Healthcare market
KW  - Digital health
KW  - GAFAM
KW  - Value network analysis
Y1  - 2021
U6  - https://doi.org/10.1007/s12525-021-00467-2
SN  - 1019-6781
SN  - 1422-8890
VL  - 31
IS  - 4
SP  - 849
EP  - 876
PB  - Springer
CY  - Heidelberg
ER  -