TY  - JOUR
A1  - Bruttel, Lisa Verena
T1  - The Limits of Buyer Power
BT  - Experimental Evidence
JF  - Review of Behavioral Economics
N2  - This paper studies the behavior of buyers confronting an incumbent monopolist and a potential market entrant in a repeated trade situation. In the experiment, buyers have two possibilities to demand lower prices in future trade periods. First, they can withhold demand. Second, they can voluntarily pay a higher price to the entrant in order to encourage future re-entry. Both these forms of buyer behavior occur in the experiment. They are less frequent when the number of buyers is large as opposed to small. A control treatment tests to what extent such behavior can be attributed to strategic motives.
KW  - Buyer Power
KW  - Market Entry
KW  - Experiment
Y1  - 2018
U6  - https://doi.org/10.1561/105.00000082
SN  - 2326-6198
SN  - 2326-6201
VL  - 5
IS  - 2
SP  - 149
EP  - 167
PB  - Now Publishers inc.
CY  - Hannover
ER  -