TY  - RPRT
A1  - Späth, Maximilian
T1  - It’s me again… Ask Avoidance and the Dynamics of Charitable Giving
T2  - CEPA Discussion Papers
N2  - Charities typically ask potential donors repeatedly for a donation. These repeated requests might trigger avoidance behavior. Considering that, this paper analyzes the impact of offering an ask avoidance option on charitable giving. In a proposed utility framework, the avoidance option decreases the social pressure to donate. At the same time, it induces feelings of gratitude toward the fundraiser, which may lead to a reciprocal increase in donations. The results of a lab experiment designed to disentangle the two channels show no negative impact of the option to avoid repeated asking on donations. Instead, the full model indicates a positive impact of the reciprocity channel. This finding suggests that it might be beneficial for charities to introduce an ask avoidance option during high-frequency fundraising campaigns.
T3  - CEPA Discussion Papers - 38 
KW  - Charitable giving
KW  - Repeated request
KW  - Ask avoidance
KW  - Experiment
Y1  - 2021
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:kobv:517-opus4-520991
SN  - 2628-653X
IS  - 38
ER  -