TY  - JOUR
A1  - Krasnova, Hanna
A1  - Veltri, Natasha F.
A1  - Spengler, Klaus
A1  - Günther, Oliver
T1  - "Deal of the Day" Platforms what drives Consumer loyalty?
JF  - Business & information systems engineering : the international journal of Wirtschaftsinformatik
N2  - "Deal of the Day" (DoD) platforms have quickly become popular by offering savings on local services, products and vacations. For merchants, these platforms represent a new marketing channel to advertise their products and services and attract new customers. DoD platform providers, however, struggle to maintaining a stable market share and profitability, because entry and switching costs are low. To sustain a competitive market position, DoD providers are looking for ways to build a loyal customer base. However, research examining the determinants of user loyalty in this novel context is scarce. To fill this gap, this study employs Grounded Theory methodology to develop a conceptual model of customer loyalty to a DoD provider. In the next step, qualitative insights are enriched and validated using quantitative data from a survey of 202 DoD users. The authors find that customer loyalty is in large part driven by monetary incentives, but can be eroded if impressions from merchant encounters are below expectations. In addition, enhancing the share of deals relevant for consumers, i.e. signal-to-noise ratio, and mitigating perceived risks of a transaction emerge as challenges. Beyond theoretical value, the results offer practical insights into how customer loyalty to a DoD provider can be promoted.
KW  - Deal of the Day
KW  - Loyalty
KW  - Grounded theory
KW  - Structural equation modeling
Y1  - 2013
U6  - https://doi.org/10.1007/s12599-013-0268-2
SN  - 1867-0202
VL  - 5
IS  - 3
SP  - 165
EP  - 177
PB  - Springer
CY  - Heidelberg
ER  - 
TY  - JOUR
A1  - Fatfouta, Ramzi
A1  - Heinze, Peter Eric
T1  - Do bigger egos mean bigger presence? Facets of grandiose narcissism and mindfulness
JF  - Current Psychology
N2  - Broad sections of the population try to be more mindful, often with quite self-centered motives. It is therefore not surprising that there is growing interest in the investigation of narcissism and mindfulness. Despite theoretical and empirical ties, however, existing research on this association is scarce. In two studies (N = 3,134 and 403) with English- and German-speaking participants, we apply structural equation modeling (SEM) to examine the relationships between facets of grandiose narcissism and trait mindfulness. Across both studies and, using different narcissism and mindfulness measures, SEM consistently revealed opposing patterns for agentic and antagonistic narcissism, with agentic narcissism being positively related to trait mindfulness, and antagonistic narcissism being negatively related to it. Findings highlight the necessity to acknowledge the conceptual heterogeneity of narcissism when examining its relationship with trait mindfulness. Practical implications regarding how agentic and antagonistic narcissists might profit differently from mindfulness practice are discussed.
KW  - Narcissism
KW  - Mindfulness
KW  - Meditation
KW  - Structural equation modeling
KW  - Self-enhancement
Y1  - 2022
U6  - https://doi.org/10.1007/s12144-022-03115-w
SN  - 1046-1310
SN  - 1936-4733
VL  - 42
SP  - 19795
EP  - 19807
PB  - Springer
CY  - New York
ER  -