TY - JOUR A1 - Ziesemer, Florence A1 - Hüttel, Alexandra A1 - Balderjahn, Ingo T1 - Anti-Consumption JF - Sustainability N2 - Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field. KW - social innovation KW - sufficiency KW - collaborative consumption KW - expert interview KW - consumer behavior KW - sustainability KW - innovation policy KW - governance for sustainable development KW - consumer education Y1 - 2019 U6 - https://doi.org/10.3390/su11236663 SN - 2071-1050 VL - 11 IS - 23 PB - MDPI CY - Basel ER - TY - GEN A1 - Ziesemer, Florence A1 - Hüttel, Alexandra A1 - Balderjahn, Ingo T1 - Pioneers’ insights into governing social innovation for sustainable anti-consumption T2 - Postprints der Universität Potsdam Wirtschafts- und Sozialwissenschaftliche Reihe N2 - Transcending the conventional debate around efficiency in sustainable consumption, anti-consumption patterns leading to decreased levels of material consumption have been gaining importance. Change agents are crucial for the promotion of such patterns, so there may be lessons for governance interventions that can be learnt from the every-day experiences of those who actively implement and promote sustainability in the field of anti-consumption. Eighteen social innovation pioneers, who engage in and diffuse practices of voluntary simplicity and collaborative consumption as sustainable options of anti-consumption share their knowledge and personal insights in expert interviews for this research. Our qualitative content analysis reveals drivers, barriers, and governance strategies to strengthen anti-consumption patterns, which are negotiated between the market, the state, and civil society. Recommendations derived from the interviews concern entrepreneurship, municipal infrastructures in support of local grassroots projects, regulative policy measures, more positive communication to strengthen the visibility of initiatives and emphasize individual benefits, establishing a sense of community, anti-consumer activism, and education. We argue for complementary action between top-down strategies, bottom-up initiatives, corporate activities, and consumer behavior. The results are valuable to researchers, activists, marketers, and policymakers who seek to enhance their understanding of materially reduced consumption patterns based on the real-life experiences of active pioneers in the field. T3 - Zweitveröffentlichungen der Universität Potsdam : Wirtschafts- und Sozialwissenschaftliche Reihe - 116 KW - social innovation KW - sufficiency KW - collaborative consumption KW - expert interview KW - consumer behavior KW - sustainability KW - innovation policy KW - governance for sustainable development KW - consumer education Y1 - 2019 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:kobv:517-opus4-439404 SN - 1867-5808 IS - 116 ER - TY - THES A1 - Dehnert, Maik T1 - Studies on the Digital Transformation of Incumbent Organizations T1 - Studien zur Digitalen Transformation traditioneller Organisationen BT - Causes, Effects and Solutions for Banking BT - Ursachen, Wirkungen und Lösungen für das Bankwesen N2 - Traditional organizations are strongly encouraged by emerging digital customer behavior and digital competition to transform their businesses for the digital age. Incumbents are particularly exposed to the field of tension between maintaining and renewing their business model. Banking is one of the industries most affected by digitalization, with a large stream of digital innovations around Fintech. Most research contributions focus on digital innovations, such as Fintech, but there are only a few studies on the related challenges and perspectives of incumbent organizations, such as traditional banks. Against this background, this dissertation examines the specific causes, effects and solutions for traditional banks in digital transformation − an underrepresented research area so far. The first part of the thesis examines how digitalization has changed the latent customer expectations in banking and studies the underlying technological drivers of evolving business-to-consumer (B2C) business models. Online consumer reviews are systematized to identify latent concepts of customer behavior and future decision paths as strategic digitalization effects. Furthermore, the service attribute preferences, the impact of influencing factors and the underlying customer segments are uncovered for checking accounts in a discrete choice experiment. The dissertation contributes here to customer behavior research in digital transformation, moving beyond the technology acceptance model. In addition, the dissertation systematizes value proposition types in the evolving discourse around smart products and services as key drivers of business models and market power in the platform economy. The second part of the thesis focuses on the effects of digital transformation on the strategy development of financial service providers, which are classified along with their firm performance levels. Standard types are derived based on fuzzy-set qualitative comparative analysis (fsQCA), with facade digitalization as one typical standard type for low performing incumbent banks that lack a holistic strategic response to digital transformation. Based on this, the contradictory impact of digitalization measures on key business figures is examined for German savings banks, confirming that the shift towards digital customer interaction was not accompanied by new revenue models diminishing bank profitability. The dissertation further contributes to the discourse on digitalized work designs and the consequences for job perceptions in banking customer advisory. The threefold impact of the IT support perceived in customer interaction on the job satisfaction of customer advisors is disentangled. In the third part of the dissertation, solutions are developed design-oriented for core action areas of digitalized business models, i.e., data and platforms. A consolidated taxonomy for data-driven business models and a future reference model for digital banking have been developed. The impact of the platform economy is demonstrated here using the example of the market entry by Bigtech. The role-based e3-value modeling is extended by meta-roles and role segments and linked to value co-creation mapping in VDML. In this way, the dissertation extends enterprise modeling research on platform ecosystems and value co-creation using the example of banking. N2 - Traditionelle Unternehmen sehen sich angesichts des zunehmend digitalen Kundenverhaltens und gesteigerten digitalen Wettbewerbs damit konfrontiert, ihr Geschäftsmodell adäquat für das digitale Zeitalter weiterzuentwickeln. Insbesondere etablierte Unternehmen befinden sich dabei in einem Spannungsfeld aus Bewahrung und Erneuerung. Der Großteil jüngerer Forschungsbeiträge zum Bankwesen fokussiert sich auf digitale Fintech-Innovationen, nur wenige Studien befassen sich mit Herausforderungen und Perspektiven traditioneller Banken. Vor diesem Hintergrund untersucht die Dissertation die Ursachen und Wirkungen der Digitalen Transformation im Bankwesen und zeigt Lösungswege für traditionelle Banken auf. Der erste Teil der Dissertation untersucht die Ursachen der Digitalen Transformation im Banking. Neuartige Einflussfaktoren und Entscheidungspfade im Kundenverhalten werden als strategische Digitalisierungstreiber für Banken identifiziert. Darauf aufbauend werden in einem Discrete-Choice-Experiment die Präferenzen deutscher Bankkunden hinsichtlich digitaler und nicht-digitaler Dienstleistungsattribute am Beispiel von Girokonten untersucht. Die Arbeit leistet einen über das Technologieakzeptanzmodell hinausgehenden Beitrag zur Erforschung des Kundenverhaltens in der Digitalen Transformation. Ein weiterer Forschungsbeitrag systematisiert anschließend wesentliche Charakteristika smarter Produkte und Dienstleistungen als Treiber von Geschäftsmodellen und Marktmacht in der Plattformökonomie. Der zweite Teil der Arbeit befasst sich zunächst mit den Auswirkungen der Digitalen Transformation auf die Strategieentwicklung von traditionellen Finanzdienstleistern, die mittels Fallstudien entlang ihres Finanzerfolgs typologisiert werden. Die Fassadendigitalisierung wird als Standardtyp traditioneller Anbieter systematisiert, die zwar zunehmend auf digitale Kundeninteraktion setzen, aber die Geschäftsmodelldimension der Digitalen Transformation vernachlässigen. Darauf aufbauend werden in Panelregressionsanalysen die Auswirkungen der Digitalisierung auf deutsche Sparkassen auf betriebswirtschaftliche Kennzahlen untersucht. Eine weitere quantitative Studie untersucht die Wirkungen neuartiger IT-Beratungswerkzeuge auf die Arbeitszufriedenheit von Bankkundenberatern. Die Dissertation leistet hiermit einen Beitrag zur Transformationsforschung in den Bereichen Bankstrategie und Arbeitsprozesse. Im dritten Teil der Dissertation werden gestaltungsorientiert Lösungsartefakte für die zentralen Handlungsfelder digitalisierter Geschäftsmodelle - Daten und Plattformen - entwickelt. Dies schließt einerseits eine konsolidierte Taxonomie für datengetriebene Geschäftsmodelle und andererseits ein Referenzmodell für zukünftige plattformbasierte Bankenökosysteme ein. Die rollenbasierte Referenzmodellierungsmethodik e3-value wird um Meta-Rollen und Rollensegmente erweitert, um die die strategischen Auswirkungen plattformbasierter Geschäftsmodelle aufzuzeigen. Hiermit erweitert die Dissertation die Unternehmensmodellierungsforschung im Bereich digitaler Plattform-Ökosysteme am Beispiel des Bankwesens. KW - digital transformation KW - digitalization KW - digital strategy KW - consumer behavior KW - platform ecosystems KW - value co-creation KW - Fintech KW - incumbent KW - bank KW - Digitale Transformation KW - Digitalisierung KW - Digitalstrategie KW - Kundenverhalten KW - Plattform-Ökosysteme KW - Wertschöpfungskooperation KW - Fintech KW - traditionelle Unternehmen KW - Bank Y1 - 2022 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:kobv:517-opus4-548324 ER -