TY  - CHAP
A1  - Carlà-Uhink, Filippo
A1  - García Morcillo, Marta
T1  - Rhetorik antiker und mittelalterlicher Werbung
T2  - Handbuch Werberhetorik
N2  - Scholarship on the history of advertising has dedicated only a limited atten-tion to all centuries preceding 1700, even though sources and data for a history of an-cient and medieval advertising are consistent. Since the birth of writing, in the Medi-terranean basin as well as in Asia, different forms of branding emerge. Their originalfunction, showing the origin of a product, was quickly subject to a process of differen-tiation. Ancient sources also show an embeddedness of oral and written advertising–advertising became such a crucial component of daily life that it also became a topicof public discourse and poetry. In Roman times, advertising also became an object ofjuridical regulations–while a further process of differentiation took place in theMiddle Ages. The invention of print, finally, allowed a quicker reproduction and dis-tribution of posters, flyers etc.–in forms which had already been practiced for thou-sands of years in other parts of the world, particularly China.
Y1  - 2023
SN  - 978-3-11-031810-4
SN  - 978-3-11-031821-0
SN  - 978-3-11-039359-0
U6  - https://doi.org/10.1515/9783110318210-010
SP  - 191
EP  - 214
PB  - de Gruyter
CY  - Berlin
ER  - 
TY  - JOUR
A1  - Carlà-Uhink, Filippo
T1  - Rezension zu: Emmelius, Daniel: Das Pomerium : Geschriebene Grenze des antiken Rom. -  Göttingen : Verlag Antike, 2021. - 411 S. Gr.-8° (Studien zur Alten Geschichte;  30)
JF  - Anzeiger für die Altertumswissenschaft
Y1  - 2024
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:at:at-ubi:4-10771
SN  - 0003-6293
VL  - 76
IS  - 2
SP  - 64
EP  - 69
PB  - Leopold-Franzens-Universität Innsbruck, Institut für Sprachen und Literaturen, Bereich Latinistik/Gräzistik
CY  - Innsbruck
ER  - 
TY  - JOUR
A1  - Carlà-Uhink, Filippo
T1  - Rezension zu:  Authority and history:  ancient models, modern questions / Bastos Marques, Juliana;  Santangelo, Federico  (Eds.). - London:  Bloomsbury Academic, 2022. - 193 S. - ISBN 978-1-350-26944-6
JF  - Historische Zeitschrift
Y1  - 2024
U6  - https://doi.org/https://doi.org/10.1515/hzhz-2024-1068
SN  - 2196-680X
SN  - 0018-2613
VL  - 318
IS  - 2
SP  - 398
EP  - 399
PB  - de Gruyter
CY  - Berlin
ER  -