TY  - JOUR
A1  - Hoffmann, Stefan
A1  - Balderjahn, Ingo
A1  - Seegebarth, Barbara
A1  - Mai, Robert
A1  - Peyer, Mathias
T1  - Under which conditions are consumers ready to boycott or buycott?
BT  - the roles of hedonism and simplicity
JF  - Ecological economics
N2  - There are two fundamental ways in which consumers can express their concerns and obligations for society through their consumption decisions: They can boycott companies that they deem to be irresponsible or they may deliberately buy from companies that they perceive to act responsibly (‘buycott’). It has been largely ignored that individuals are driven by different motivational mechanisms to join boycotts and buycotts (punishment vs. reward of corporate behaviors), and thus, these mechanisms have disparate implications for the participating individual (e.g., high vs. low subjective costs because of a restriction in consumption habits). This paper fills this void and develops a framework suggesting that the extent to which consumers translate their concerns and obligations for society into a willingness to boycott and/or buycott is bounded by self-interest. Using a unique, representative sample of 1833 German consumers, this study reveals that the effects of environmental concerns and universalism on buycotting are amplified by hedonism, while the effects of social concern on buycotting and boycotting are attenuated by hedonism and simplicity, respectively. These results have far-reaching implications for organizations and policy planners who aim to change corporate behavior.
KW  - Environmental concerns
KW  - Social concerns
KW  - Boycott
KW  - Buycott
KW  - Hedonism
KW  - Voluntary simplicity
Y1  - 2018
U6  - https://doi.org/10.1016/j.ecolecon.2018.01.004
SN  - 0921-8009
SN  - 1873-6106
VL  - 147
SP  - 167
EP  - 178
PB  - Elsevier
CY  - Amsterdam
ER  -