TY - CHAP A1 - Marx, Julian A1 - Brünker, Felix A1 - Mirbabaie, Milad A1 - Stieglitz, Stefan ED - Bui, Tung X. T1 - Digital activism on social media BT - the role of brand ambassadors and corporate reputation management T2 - Proceedings of the 57th Annual Hawaii International Conference on System Sciences N2 - Social media constitute an important arena for public debates and steady interchange of issues relevant to society. To boost their reputation, commercial organizations also engage in political, social, or environmental debates on social media. To engage in this type of digital activism, organizations increasingly utilize the social media profiles of executive employees and other brand ambassadors. However, the relationship between brand ambassadors’ digital activism and corporate reputation is only vaguely understood. The results of a qualitative inquiry suggest that digital activism via brand ambassadors can be risky (e.g., creating additional surface for firestorms, financial loss) and rewarding (e.g., emitting authenticity, employing ‘megaphones’ for industry change) at the same time. The paper informs both scholarship and practitioners about strategic trade-offs that need to be considered when employing brand ambassadors for digital activism. KW - the bright and dark side of social media in the marginalized contexts KW - brand ambassadors KW - digital activism KW - reputation management KW - social media Y1 - 2024 UR - https://hdl.handle.net/10125/107250 SN - 978-0-99813-317-1 SP - 7205 EP - 7214 PB - Department of IT Management Shidler College of Business University of Hawaii CY - Honolulu, HI ER - TY - CHAP A1 - Stieglitz, Stefan A1 - Fromm, Jennifer A1 - Kocur, Alexander A1 - Rostalski, Frauke A1 - Duda, Michelle A1 - Evans, Alison A1 - Rieskamp, Jonas A1 - Sievi, Luzia A1 - Pawelec, Maria A1 - Heesen, Jessica A1 - Loh, Wulf A1 - Fuchß, Christoph A1 - Eyilmez, Kaan T1 - What measures can government institutions in Germany take against digital disinformation? BT - a systematic literature review and ethical-legal discussion T2 - Wirtschaftsinformatik 2023 Proceedings N2 - Disinformation campaigns spread rapidly through social media and can cause serious harm, especially in crisis situations, ranging from confusion about how to act to a loss of trust in government institutions. Therefore, the prevention of digital disinformation campaigns represents an important research topic. However, previous research in the field of information systems focused on the technical possibilities to detect and combat disinformation, while ethical and legal perspectives have been neglected so far. In this article, we synthesize previous information systems literature on disinformation prevention measures and discuss these measures from an ethical and legal perspective. We conclude by proposing questions for future research on the prevention of disinformation campaigns from an IS, ethical, and legal perspective. In doing so, we contribute to a balanced discussion on the prevention of digital disinformation campaigns that equally considers technical, ethical, and legal issues, and encourage increased interdisciplinary collaboration in future research. KW - disinformation campaigns KW - social media KW - ethical implications KW - legal implications KW - government agencies Y1 - 2023 UR - https://aisel.aisnet.org/wi2023/20/ PB - AIS Electronic Library (AISeL) CY - [Erscheinungsort nicht ermittelbar] ER - TY - CHAP A1 - Hagemann, Linus A1 - Abramova, Olga T1 - Crafting audience engagement in social media conversations BT - evidence from the U.S. 2020 presidential elections T2 - Proceedings of the 55th Hawaii International Conference on System Sciences N2 - Observing inconsistent results in prior studies, this paper applies the elaboration likelihood model to investigate the impact of affective and cognitive cues embedded in social media messages on audience engagement during a political event. Leveraging a rich dataset in the context of the 2020 U.S. presidential elections containing more than 3 million tweets, we found the prominence of both cue types. For the overall sample, positivity and sentiment are negatively related to engagement. In contrast, the post-hoc sub-sample analysis of tweets from famous users shows that emotionally charged content is more engaging. The role of sentiment decreases when the number of followers grows and ultimately becomes insignificant for Twitter participants with a vast number of followers. Prosocial orientation (“we-talk”) is consistently associated with more likes, comments, and retweets in the overall sample and sub-samples. KW - mediated conversation KW - big data KW - engagement KW - sentiment analysis KW - social media Y1 - 2022 SN - 978-0-9981331-5-7 SP - 3222 EP - 3231 PB - HICSS Conference Office University of Hawaii at Manoa CY - Honolulu ER - TY - CHAP A1 - Abramova, Olga A1 - Batzel, Katharina A1 - Modesti, Daniela T1 - Coping and regulatory responses on social media during health crisis BT - a large-scale analysis T2 - Proceedings of the 55th Hawaii International Conference on System Sciences N2 - During a crisis event, social media enables two-way communication and many-to-many information broadcasting, browsing others’ posts, publishing own content, and public commenting. These records can deliver valuable insights to approach problematic situations effectively. Our study explores how social media communication can be analyzed to understand the responses to health crises better. Results based on nearly 800 K tweets indicate that the coping and regulation foci framework holds good explanatory power, with four clusters salient in public reactions: 1) “Understanding” (problem-promotion); 2) “Action planning” (problem-prevention); 3) “Hope” (emotion-promotion) and 4) “Reassurance” (emotion-prevention). Second, the inter-temporal analysis shows high volatility of topic proportions and a shift from self-centered to community-centered topics during the course of the event. The insights are beneficial for research on crisis management and practicians who are interested in large-scale monitoring of their audience for well-informed decision-making. KW - Digital-Enabled Human-Information Interaction KW - big data KW - data mining KW - health crisis KW - social media Y1 - 2022 SN - 978-0-9981331-5-7 PB - HICSS Conference Office University of Hawaii at Manoa CY - Honolulu ER - TY - CHAP A1 - Risius, Marten A1 - Baumann, Annika A1 - Krasnova, Hanna T1 - Developing a new paradigm BT - introducing the intention-behaviour gap to the privacy paradox phenomenon T2 - Proceedings of the 28th European Conference on Information Systems (ECIS) : ECIS 2020 Research Papers N2 - Internet users commonly agree that it is important for them to protect their personal data. However, the same users readily disclose their data when requested by an online service. The dichotomy between privacy attitude and actual behaviour is commonly referred to as the “privacy paradox”. Over twenty years of research were not able to provide one comprehensive explanation for the paradox and seems even further from providing actual means to overcome the paradox. We argue that the privacy paradox is not just an instantiation of the attitude-behaviour gap. Instead, we introduce a new paradigm explaining the paradox as the result of attitude-intention and intentionbehaviour gaps. Historically, motivational goal-setting psychologists addressed the issue of intentionbehaviour gaps in terms of the Rubicon Model of Action Phases and argued that commitment and volitional strength are an essential mechanism that fuel intentions and translate them into action. Thus, in this study we address the privacy paradox from a motivational psychological perspective by developing two interventions on Facebook and assess whether the 287 participants of our online experiment actually change their privacy behaviour. The results demonstrate the presence of an intentionbehaviour gap and the efficacy of our interventions in reducing the privacy paradox. KW - privacy paradox KW - intention-behaviour gap KW - attitude-behaviour gap KW - commitment KW - rubicon model KW - social media Y1 - 2020 UR - https://aisel.aisnet.org/ecis2020_rp/150 UR - https://www.researchgate.net/publication/341507497_Developing_a_New_Paradigm_Introducing_the_Intention-Behaviour_Gap_to_the_Privacy_Paradox_Phenomenon/link/5ec4a1c892851c11a8778d3f/download?_tp=eyJjb250ZXh0Ijp7InBhZ2UiOiJwdWJsaWNhdGlvbiIsInByZXZpb3VzUGFnZSI6bnVsbH19 PB - AIS Electronic Library (AISeL) CY - [Erscheinungsort nicht ermittelbar] ER -