TY  - CHAP
A1  - Bender, Benedict
A1  - Fabian, Benjamin
A1  - Haupt, Johannes
A1  - Neumann, Tom
T1  - Track and Treat
BT  - usage of e-mail tracking for newsletter individualization
T2  - Twenty-Sixth European Conference on Information Systems (ECIS 2018)
N2  - E-Mail tracking mechanisms gather information on individual recipients’ reading behavior. Previous studies show that e-mail newsletters commonly include tracking elements. However, prior work does not examine the degree to which e-mail senders actually employ gathered user information. The paper closes this research gap by means of an experimental study to clarify the use of tracking-based infor- mation. To that end, twelve mail accounts are created, each of which subscribes to a pre-defined set of newsletters from companies based in Germany, the UK, and the USA. Systematically varying e-mail reading patterns across accounts, each account simulates a different type of user with individual read- ing behavior. Assuming senders to track e-mail reading habits, we expect changes in mailer behavior. The analysis confirms the prominence of tracking in that over 92% of the newsletter e-mails contain tracking images. For 13 out of 44 senders an adjustment of communication policy in response to user reading behavior is observed. Observed effects include sending newsletters at different times, adapting advertised products to match the users’ IT environment, increased or decreased mailing frequency, and mobile-specific adjustments. Regarding legal issues, not all companies that adapt the mail-sending behavior state the usage of such mechanisms in their privacy policy.
KW  - E-Mail Tracking
KW  - Newsletter
KW  - Individualization
KW  - Personalization
KW  - Privacy
Y1  - 2018
UR  - https://aisel.aisnet.org/ecis2018_rp/59
ER  - 
TY  - JOUR
A1  - Kayem, Anne Voluntas dei Massah
A1  - Wolthusen, Stephen D.
A1  - Meinel, Christoph
T1  - Power Systems
BT  - a matter of security and privacy
JF  - Smart Micro-Grid Systems Security and Privacy
N2  - Studies indicate that reliable access to power is an important enabler for economic growth. To this end, modern energy management systems have seen a shift from reliance on time-consuming manual procedures, to highly automated management, with current energy provisioning systems being run as cyber-physical systems. Operating energy grids as a cyber-physical system offers the advantage of increased reliability and dependability, but also raises issues of security and privacy. In this chapter, we provide an overview of the contents of this book showing the interrelation between the topics of the chapters in terms of smart energy provisioning. We begin by discussing the concept of smart-grids in general, proceeding to narrow our focus to smart micro-grids in particular. Lossy networks also provide an interesting framework for enabling the implementation of smart micro-grids in remote/rural areas, where deploying standard smart grids is economically and structurally infeasible. To this end, we consider an architectural design for a smart micro-grid suited to low-processing capable devices. We model malicious behaviour, and propose mitigation measures based properties to distinguish normal from malicious behaviour.
KW  - Lossy networks
KW  - Low-processing capable devices
KW  - Smart micro-grids
KW  - Security
KW  - Privacy
KW  - Energy
Y1  - 2018
SN  - 978-3-319-91427-5
SN  - 978-3-319-91426-8
U6  - https://doi.org/10.1007/978-3-319-91427-5_1
VL  - 71
SP  - 1
EP  - 8
PB  - Springer
CY  - Dordrecht
ER  -