TY  - JOUR
A1  - Tiberius, Victor
A1  - Siglow, Caroline
A1  - Sendra-García, Javier
T1  - Scenarios in business and management
BT  - the current stock and research opportunities
JF  - Journal of business research
N2  - The scenario technique is widely used to cope with uncertainties plan for alternate future situations. The extensive research led to a scattered literature landscape. To organize the field quantitatively, we conduct bibliometric performance analyses and a bibliographic coupling analysis. Results show an increased interest in scenario research since 2009 and clear distinctions between strategic and operational as well as methodological and applied research. Future research can be expected to further enhance the method towards robust decision making and to combine it with methods searching for most likely scenarios, such as prediction markets, crowdsourcing, and superforecasting. Additionally, cognitive and behavioral aspects of using the scenario technique might draw further attention. The scenario technique is expected to be applied across all industries and will probably play an increasing role in currently underrepresented business functions such as marketing and innovation.
KW  - scenario analysis
KW  - bibliographic coupling
KW  - bibliometric analysis
Y1  - 2020
U6  - https://doi.org/10.1016/j.jbusres.2020.08.037
SN  - 0148-2963
SN  - 1873-7978
VL  - 121
SP  - 235
EP  - 242
PB  - Elsevier
CY  - New York
ER  -