TY - CHAP A1 - Fabian, Benjamin A1 - Bender, Benedict A1 - Weimann, Lars T1 - E-Mail tracking in online marketing BT - Methods, Detection, and Usage T2 - Proceedings of the 12th International Conference on Wirtschaftsinformatik N2 - E-Mail tracking uses personalized links and pictures for gathering information on user behavior, for example, where, when, on what kind of device, and how often an e-mail has been read. This information can be very useful for marketing purposes. On the other hand, privacy and security requirements of customers could be violated by tracking. This paper examines how e-mail tracking works, how it can be detected automatically, and to what extent it is used in German e-commerce. We develop a detection model and software tool in order to collect and analyze more than 600 newsletter e-mails from companies of several different industries. The results show that the usage of e-mail tracking in Germany is prevalent but also varies depending on the industry. KW - E-Mail Tracking KW - Online Marketing KW - Privacy Y1 - 2015 UR - https://aisel.aisnet.org/wi2015/74 SN - 978-3-00-049184-9 IS - 74 PB - Associations for Information Systems AIS CY - Atlanta ER - TY - CHAP A1 - Gronau, Norbert A1 - Grum, Marcus A1 - Bender, Benedict T1 - Determining the optimal level of autonomy in cyber-physical production systems T2 - IEEE 14th International Conference on Industrial Informatics (INDIN) N2 - Traditional production systems are enhanced by cyber-physical systems (CPS) and Internet of Things. A kind of next generation systems, those cyber-physical production systems (CPPS) are able to raise the level of autonomy of its production components. To find the optimal degree of autonomy in a given context, a research approach is formulated using a simulation concept. Based on requirements and assumptions, a cyber-physical market is modeled and qualitative hypotheses are formulated, which will be verified with the help of the CPPS of a hybrid simulation environment. KW - cyber-physical systems KW - hybrid simulation KW - Internet of Things KW - manufacturing systems KW - production engineering computing KW - cyber-physical production systems Y1 - 2017 U6 - https://doi.org/10.1109/INDIN.2016.7819367 SP - 1293 EP - 1299 PB - IEEE CY - New York ER - TY - CHAP A1 - Bender, Benedict A1 - Fabian, Benjamin A1 - Lessmann, Stefan A1 - Haupt, Johannes T1 - E-Mail Tracking BT - status quo and novel countermeasures T2 - Proceedings of the 37th International Conference on Information Systems (ICIS) N2 - E-mail advertisement, as one instrument in the marketing mix, allows companies to collect fine-grained behavioural data about individual users’ e-mail reading habits realised through sophisticated tracking mechanisms. Such tracking can be harmful for user privacy and security. This problem is especially severe since e-mail tracking techniques gather data without user consent. Striving to increase privacy and security in e-mail communication, the paper makes three contributions. First, a large database of newsletter e-mails is developed. This data facilitates investigating the prevalence of e- mail tracking among 300 global enterprises from Germany, the United Kingdom and the United States. Second, countermeasures are developed for automatically identifying and blocking e-mail tracking mechanisms without impeding the user experience. The approach consists of identifying important tracking descriptors and creating a neural network-based detection model. Last, the effectiveness of the proposed approach is established by means of empirical experimentation. The results suggest a classification accuracy of 99.99%. KW - E-Mail Tracking KW - Countermeasures KW - Privacy KW - Security KW - Machine Learning Y1 - 2016 UR - https://aisel.aisnet.org/icis2016/ISSecurity/Presentations/13/ ER - TY - CHAP A1 - Glaschke, Christian A1 - Gronau, Norbert A1 - Bender, Benedict T1 - Cross-System Process Mining using RFID Technology T2 - Proceedings of the Sixth International Symposium on Business Modeling and Software Design - BMSD N2 - In times of digitalization, the collection and modeling of business processes is still a challenge for companies. The demand for trustworthy process models that reflect the actual execution steps therefore increases. The respective kinds of processes significantly determine both, business process analysis and the conception of future target processes and they are the starting point for any kind of change initiatives. Existing approaches to model as-is processes, like process mining, are exclusively focused on reconstruction. Therefore, transactional protocols and limited data from a single application system are used. Heterogeneous application landscapes and business processes that are executed across multiple application systems, on the contrary, are one of the main challenges in process mining research. Using RFID technology is hence one approach to close the existing gap between different application systems. This paper focuses on methods for data collection from real world objects via RFID technology and possible combinations with application data (process mining) in order to realize a cross system mining approach. KW - Process Mining KW - RFID KW - Production KW - Cross-System Y1 - 2016 SN - 978-989-758-190-8 U6 - https://doi.org/10.5220/0006223501790186 SP - 179 EP - 186 PB - SCITEPRESS - Science and Technology Publications CY - Setúbal ER - TY - CHAP A1 - Grum, Marcus A1 - Bender, Benedict A1 - Alfa, Attahiru S. T1 - The construction of a common objective function for analytical infrastructures T2 - 2017 International Conference on Engineering, Technology and Innovation (ICE/ITMC) N2 - The paper deals with the increasing growth of embedded systems and their role within structures similar to the Internet (Internet of Things) as those that provide calculating power and are more or less appropriate for analytical tasks. Faced with the example of a cyber-physical manufacturing system, a common objective function is developed with the intention to measure efficient task processing within analytical infrastructures. A first validation is realized on base of an expert panel. KW - Analytic Infrastructures KW - Cyber-Physical Manufacturing Systems KW - Measuring Efficient Task Processing Y1 - 2018 U6 - https://doi.org/10.1109/ICE.2017.8279892 SP - 219 EP - 225 PB - IEEE CY - New York ER - TY - CHAP A1 - Bender, Benedict A1 - Gronau, Norbert T1 - Coring on Digital Platforms BT - Fundamentals and Examples from the Mobile Device Sector T2 - Proceedings of the 38th International Conference on Information Systems (ICIS) N2 - Today’s mobile devices are part of powerful business ecosystems, which usually involve digital platforms. To better understand the complex phenomenon of coring and related dynamics, this paper presents a case study comparing iMessage as part of Apple’s iOS and WhatsApp. Specifically, it investigates activities regarding platform coring, as the integration of several functionalities provided by third-party applications in the platform core. The paper makes three contributions. First, a systematization of coring activities is developed. Coring modes are differentiated by the amount of coring and application maintenance. Second, the case study revealed that the phenomenon of platform coring is present on digital platforms for mobile devices. Third, the fundamentals of coring are discussed as a first step towards theoretical development. Even though coring constitutes a potential threat for third-party developers regarding their functional differentiation, an idea of what a beneficial partnership incorporating coring activities could look like is developed here. KW - Coring KW - Digital Platforms KW - Digital Marketplaces KW - Mobile Software Ecosystems Y1 - 2017 UR - https://aisel.aisnet.org/icis2017/DigitalPlatforms/Presentations/6/ SN - 978-0-9966831-5-9 IS - 8 SP - 5256 EP - 5274 PB - Association for Information Systems (AIS) CY - Atlanta ER - TY - CHAP A1 - Bender, Benedict A1 - Fabian, Benjamin A1 - Haupt, Johannes A1 - Neumann, Tom T1 - Track and Treat BT - usage of e-mail tracking for newsletter individualization T2 - Twenty-Sixth European Conference on Information Systems (ECIS 2018) N2 - E-Mail tracking mechanisms gather information on individual recipients’ reading behavior. Previous studies show that e-mail newsletters commonly include tracking elements. However, prior work does not examine the degree to which e-mail senders actually employ gathered user information. The paper closes this research gap by means of an experimental study to clarify the use of tracking-based infor- mation. To that end, twelve mail accounts are created, each of which subscribes to a pre-defined set of newsletters from companies based in Germany, the UK, and the USA. Systematically varying e-mail reading patterns across accounts, each account simulates a different type of user with individual read- ing behavior. Assuming senders to track e-mail reading habits, we expect changes in mailer behavior. The analysis confirms the prominence of tracking in that over 92% of the newsletter e-mails contain tracking images. For 13 out of 44 senders an adjustment of communication policy in response to user reading behavior is observed. Observed effects include sending newsletters at different times, adapting advertised products to match the users’ IT environment, increased or decreased mailing frequency, and mobile-specific adjustments. Regarding legal issues, not all companies that adapt the mail-sending behavior state the usage of such mechanisms in their privacy policy. KW - E-Mail Tracking KW - Newsletter KW - Individualization KW - Personalization KW - Privacy Y1 - 2018 UR - https://aisel.aisnet.org/ecis2018_rp/59 ER - TY - CHAP A1 - Ermakova, Tatiana A1 - Fabian, Benjamin A1 - Bender, Benedict A1 - Klimek, Kerstin T1 - Web Tracking BT - a literature review on the state of research T2 - Proceedings of the Annual Hawaii International Conference on System Sciences (HICSS 51) N2 - Web tracking seems to become ubiquitous in online business and leads to increased privacy concerns of users. This paper provides an overview over the current state of the art of web-tracking research, aiming to reveal the relevance and methodologies of this research area and creates a foundation for future work. In particular, this study addresses the following research questions: What methods are followed? What results have been achieved so far? What are potential future research areas? For these goals, a structured literature review based upon an established methodological framework is conducted. The identified articles are investigated with respect to the applied research methodologies and the aspects of web tracking they emphasize. KW - Information Security and Privacy KW - literature review KW - privacy KW - web-tracking Y1 - 2018 U6 - https://doi.org/10.24251/HICSS.2018.596 SN - 2572-6862 SP - 4732 EP - 4741 PB - HICSS Conference Office University of Hawaii at Manoa CY - Maile Way ER - TY - CHAP A1 - Bender, Benedict A1 - Thim, Christof A1 - Linke, Felix T1 - Platform coring in the browser domain BT - an exploratory study T2 - Proceedings Information Systems - The Heart of Innovation Ecosystems (ICIS 2019) N2 - Modern web browsers are digital software platforms, as they allow third-parties to extend functionality by providing extensions. Given the intense competition, differentiation through provided functionality is a key factor for browser platforms. As browsers progress, they constantly release new features. Browsers might thereby enter complementary markets if they add functionality formerly provided by third-party extensions, which is referred to as ‘platform coring’. Previous studies missed the perspective of the involved parties. To address this gap, we conduct interviews with third-party and core developers in the security and privacy domain from Firefox and Chrome. In essence, the study provides three contributions. First, insights into stakeholder-specific issues concerning coring. Second, measures to prevent coring. Third, strategical guidance for developers and owners. Third-parties experienced and core developers acknowledged coring to occur on browser platforms. While developers with extrinsic motivations assess coring negatively, developers with intrinsic motivations perceive coring positively. KW - Platform Coring KW - Browser Platforms KW - Platform Innovation KW - Firefox KW - Chrome Y1 - 2019 UR - https://aisel.aisnet.org/icis2019/is_heart_of_innovation_ecosystems/innovation_ecosystems/4/ SN - 978-0-9966831-9-7 ER - TY - CHAP A1 - Grum, Marcus A1 - Rapp, Simon A1 - Gronau, Norbert A1 - Albers, Albert ED - Shishkov, Boris T1 - Accelerating knowledge BT - the speed optimization of knowledge transfers T2 - Business modeling and software design N2 - As knowledge-intensive processes are often carried out in teams and demand for knowledge transfers among various knowledge carriers, any optimization in regard to the acceleration of knowledge transfers obtains a great economic potential. Exemplified with product development projects, knowledge transfers focus on knowledge acquired in former situations and product generations. An adjustment in the manifestation of knowledge transfers in its concrete situation, here called intervention, therefore can directly be connected to the adequate speed optimization of knowledge-intensive process steps. This contribution presents the specification of seven concrete interventions following an intervention template. Further, it describes the design and results of a workshop with experts as a descriptive study. The workshop was used to assess the practical relevance of interventions designed as well as the identification of practical success factors and barriers of their implementation. KW - knowledge transfers KW - business process optimization KW - interventions KW - product development KW - product generation engineering KW - empirical evaluation Y1 - 2019 SN - 978-3-030-24853-6 SN - 978-3-030-24854-3 U6 - https://doi.org/10.1007/978-3-030-24854-3_7 VL - 356 SP - 95 EP - 113 PB - Springer CY - Cham ER -