TY  - GEN
A1  - Eggert, Sandy
A1  - Gronau, Norbert
T1  - Marktüberblick
T1  - Market research
BT  - IT-Unterstützung im Customer Relationship Management
BT  - Customer Relationship Management solutions
N2  - Für viele Unternehmen hat sich der Stellenwert der Kundenbeziehung in den letzten Jahren nachhaltig verändert. Da Wettbewerbsfähigkeit häufig über die Beziehung zum Kunden definiert wird, ist den meisten Unternehmen die Bedeutung des Kundenwissens durchaus bewusst. Schon immer war die Beziehung zum Kunden für ein Unternehmen existenzkritisch, jedoch hat sich dazu die Situation auf den eigenen Absatzmärkten stark gewandelt. Durch den steigenden internationalen Wettbewerb kommt es zunehmend zu gesättigten Absatzmärkten und erhöhten Kostendruck. Weiterhin kommt seitens der Kunden ein höheres Erwartungsniveau sowie abnehmende Kundenloyalität erschwerend hinzu. Diese Gründe erfordern eine neuartige Kundenorientierung im Sinne eines umfassenden Kundenbeziehungsmanagement (engl. Customer Relationship Management, CRM).
N2  - Market research : Customer Relationship Management solutions:  For many companies the importance of costumer relations has changed decisively within the last couple of years. This article illustrates the present significance of costumer relationship management and presents CMR-Systems and their general features as well as specific CMR-functions in the German-speaking market. ------- © GITO mbH Berlin
KW  - Kundenmanagement
KW  - Marktübersicht
KW  - Customer Relationship Management
KW  - Funktionsumfang
KW  - Customer Relationship Management
KW  - Market Research
KW  - Functions
Y1  - 2005
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:kobv:517-opus-6809
ER  - 
TY  - JOUR
A1  - Rolf, Werner
A1  - Pauleit, Stephan
A1  - Wiggering, Hubert
T1  - A stakeholder approach, door opener for farmland and multifunctionality in urban green infrastructure
JF  - Urban forestry & urban greening
N2  - During the last years Urban Green Infrastructure (UGI) has evolved as a research focus across Europe. UGI can be understood as a multifunctional network of different urban green spaces and elements contributing to urban benefits. Urban agriculture has gained increasing research interest in this context. While a strong focus has been made on functions and benefits of small scale activities, the question is still open, whether these findings can be up-scaled and transferred to the farmland scale. Furthermore, multifunctionality of urban and peri-urban agriculture is rarely being considered in the landscape context. This research aims to address these gaps and harnesses the question if agricultural landscapes – which in many European metropolitan regions provide significant spatial potential – can contribute to UGI as multifunctional green spaces. This work considers multifunctionality qualitatively based on stakeholder opinion, using a participatory research approach. This study provides new insights in peri-urban farmland potentials for UGI development, resulting into a strategy framework. Furthermore, it reflects on the role of the stakeholder involvement for `multifunctionality planning´. It suggests that it helps to define meaningful bundles of intertwined functions that interact on different scales, helping to deal with non-linearity of multiple functions and to better manage them simultaneously.
KW  - Benefits
KW  - Functions
KW  - Green surge
KW  - Multifunctionality
KW  - Participation
KW  - Peri-urban agriculture
KW  - Stakeholder
KW  - Urban learning lab
Y1  - 2018
U6  - https://doi.org/10.1016/j.ufug.2018.07.012
SN  - 1618-8667
VL  - 40
SP  - 73
EP  - 83
PB  - Urban & Fischer
CY  - Jena
ER  -