TY - JOUR A1 - Wenninger, Helena Eva A1 - Krasnova, Hanna A1 - Buxmann, Peter T1 - Understanding the role of social networking sites in the subjective well-being of users BT - a diary study JF - European Journal of Information Systems N2 - Given the rising popularity of social networking sites (SNSs), the influence of these platforms on the subjective well-being (SWB) of their users is an emerging topic in information systems research. Building on the norm of reciprocity and the social functional approach to positive emotions, we posit that targeted reciprocity-evoking forms of SNS activities are best suited to promote users’ positive emotions. The favourable potential of these activities is likely to be particularly pronounced among adolescents who pay special attention to social acceptance, which can be channelled with the help of reciprocal communication. Therefore, we conducted a quantitative 7-day diary study of 162 adolescent Facebook users attending German schools, looking at the impact of their daily SNS activities on their SWB. Based on a linear mixed model analysis, our results confirm a positive link between targeted reciprocity-evoking activities – such as chatting, giving and receiving feedback – and adolescents’ positive emotions. Our findings provide a reassuring perspective on the implications of the sociotechnical design of SNS communication channels. Specifically, by encouraging targeted activities, providers, users, and other stakeholders can ensure the beneficial impact of this technology on users’ SWB. KW - non-targeted SNS activities KW - norm of reciprocity KW - social functional approach to positive emotions KW - adolescents KW - subjective well-being Y1 - 2018 U6 - https://doi.org/10.1080/0960085X.2018.1496883 SN - 0960-085X SN - 1476-9344 VL - 28 IS - 2 SP - 126 EP - 148 PB - Routledge, Taylor & Francis Group CY - Abingdon ER -