TY - JOUR A1 - Baum, Katharina A1 - Abramova, Olga A1 - Meißner, Stefan A1 - Krasnova, Hanna T1 - The effects of targeted political advertising on user privacy concerns and digital product acceptance BT - a preference-based approach JF - Electronic markets N2 - Online businesses are increasingly relying on targeted advertisements as a revenue stream, which might lead to privacy concerns and hinder product adoption. Therefore, it is crucial for online companies to understand which types of targeted advertisements consumers will accept. In recent years, users have been increasingly targeted by political advertisements, which has caused adverse reactions in media and society. Nonetheless, few studies experimentally investigate user privacy concerns and their role in acceptance decisions in response to targeted political advertisements. To fill this gap, we explore the magnitude of privacy concerns towards targeted political ads compared to “traditional” targeting in the product context. Surprisingly, we find no notable differences in privacy concerns between these data use purposes. In the next step, user preferences over ad types are elicited with the help of a discrete choice experiment in the mobile app adoption context. Our findings suggest that while targeted political advertising is somewhat less desirable than targeted product advertising, the odds of choosing an app are statistically insignificant between two data use purposes. Together, these results contribute to a better understanding of users’ privacy concerns and preferences in the context of targeted political advertising online. KW - online privacy KW - targeting KW - advertisement KW - DCE Y1 - 2023 U6 - https://doi.org/10.1007/s12525-023-00656-1 SN - 1019-6781 SN - 1422-8890 VL - 33 IS - 46 PB - Springer CY - Heidelberg ER - TY - JOUR A1 - Ursin, Frank ED - Rollinger, Christian T1 - „The mother of chemical peeling“ – Oder: Wie Kleopatra zum Bad in Eselsmilch kam JF - thersites 12 N2 - Application areas and drugs of Egyptian, Greek and Roman medi-cine are popular references of research in the field of recent aes-thetic dermatology. There, Cleopatra VII is referred to as “mother of chemical peeling” because she is said to have bathed in donkey’s milk. Although extremely popular, there is no ancient source sup-porting Cleopatra’s bath in milk. Nevertheless, Poppaea Sabina, the second wife of Emperor Nero, is said to has bathed in donkey’s milk to beautify her skin. The aim of the paper is to reconstruct the genesis and develop-ment of the modern myth of Cleopatra bathing in donkey’s milk. The origin of this myth can be traced back to the cinema of the 1930s. The result is that in the person of the actress Claudette Colbert her two roles as Cleopatra and Poppaea converged. This convergence was the basis for the popularization of the milk bath by the Cleopat-ra movie of 1963 with Elizabeth Taylor. KW - Cleopatra VII KW - Poppaea Sabina KW - cinema KW - advertisement KW - ass’s milk KW - dermatology KW - history of medicine Y1 - 2021 U6 - https://doi.org/10.34679/thersites.vol12.95 SN - 2364-7612 VL - 2020 IS - 12 SP - 38 EP - 70 ER -