TY  - JOUR
A1  - Hesselbarth, Imke
A1  - Alnoor, Alhamzah
A1  - Tiberius, Victor
T1  - Behavioral strategy
BT  - a systematic literature review and research framework
JF  - Management decision
N2  - Purpose: Behavioral strategy, as a cognitive- and social-psychological view on strategic management, has gained increased attention. However, its conceptualization is still fuzzy and deserves an in-depth investigation. The authors aim to provide a holistic overview and classification of previous research and identify gaps to be addressed in future research.

Design/methodology/approach: The authors conducted a systematic literature review on behavioral strategy. The final sample includes 46 articles from leading management journals, based on which the authors develop a research framework.

Findings: The results reveal cognition and traits as major internal factors. Besides, organizational and environmental contingencies are major external factors of behavioral strategy.

Originality/value: To the authors’ best knowledge, this is the first holistic systematic literature review on behavioral strategy, which categorizes previous research.
KW  - behavioral strategy
KW  - systematic literature review
KW  - cognition
KW  - traits
KW  - contingencies
KW  - Social and cognitive psychology
Y1  - 2023
U6  - https://doi.org/10.1108/MD-09-2021-1274
SN  - 0025-1747
VL  - 61
IS  - 9
SP  - 2740
EP  - 2756
PB  - Emerald
CY  - Bingley
ER  -