TY  - RPRT
A1  - Zerfaß, Ansgar
A1  - Stieglitz, Stefan
A1  - Clausen, Sünje
A1  - Ziegele, Daniel
A1  - Berger, Karen
T1  - Communications trend radar 2023
BT  - state revival, scarcity management, unimagination, augmented
workflows & parallel worlds
T2  - Communication insights
N2  - How do social changes, new technologies or new management trends affect communication work? A team of researchers at Leipzig University and the University of Potsdam (Germany) observed new developments in related disciplines. As a result, the five most important trends for corporate communications are identified annually and published in the Communications Trend Radar. Thus, Communications managers can identify challenges and opportunities at an early stage, take a position, address issues and make decisions. For 2023, the Communications Trend Radar identifies five key trends for corporate communications: State Revival, Scarcity Management, Unimagination, Parallel Worlds, Augemented Workflows.
KW  - public relation
KW  - trend
KW  - country
KW  - stakeholders
KW  - bottleneck
KW  - resilience
KW  - artificial intelligence
KW  - virtual reality
Y1  - 2023
UR  - https://hdl.handle.net/10419/270993
U6  - https://doi.org/10419/270993
SN  - 2749-893X
VL  - 17
PB  - Academic Society for Management & Communication
CY  - Leipzig
ER  -